{"podcast":{"title":"Worth Your Salt","slug":"worth-your-salt-6373303","podcast_index_feed_id":6373303,"rss_url":"https://saltmarketing.co/feed/podcast","website_url":"https://saltmarketing.co/","image_url":"https://saltmarketing.co/wp-content/uploads/2026/05/WYS_new_Cover-scaled.png","author":"Salt Marketing","episode_count":91,"summary":"Worth Your Salt is the Med Spa Marketing podcast for wellness practice owners who want to attract more ideal clients, build trust before the first appointment, and grow with a marketing strategy that actually works. Hosted by Jennifer Orechwa, founder of Salt Marketing, Worth Your Salt helps med spa owners, aesthetic practices, functional wellness providers, medical practices, fitness studios, and other health and wellness businesses understand what it takes to get found, get trusted, and get booked in today’s competitive marketplace. Each episode delivers practical, sustainable marketing strategies for growing your practice through clear messaging, SEO, website optimization, content marketing, social media, automation, client nurturing, and smart business systems. You’ll hear candid conversations with industry experts, wellness practitioners, business owners, speakers, and growth-minded leaders who are building practices with purpose. Whether you own a med spa, run a wellness clini","last_synced_at":"2026-07-02T18:18:41.995825+00:00","page_url":"https://stenobird.com/podcast/worth-your-salt-6373303"},"episode":{"title":"The No-BS Google Ads Strategy for Patient Acquisition","slug":"the-no-bs-google-ads-strategy-for-patient-acquisition","published_at":"2025-12-18T10:00:00+00:00","page_url":"https://stenobird.com/podcast/worth-your-salt-6373303/the-no-bs-google-ads-strategy-for-patient-acquisition","show_page_url":"https://stenobird.com/podcast/worth-your-salt-6373303","url":"https://saltmarketing.co/the-no-bs-google-ads-strategy-for-patient-acquisition/","audio_url":"https://media.blubrry.com/worth_your_salt_1/content.blubrry.com/worth_your_salt_1/Salt_Episode_78_2025.mp3","summary":"In this episode of Worth Your Salt, Jennifer sits down with John Sanders, founder of RevKey and one of the leading Google Ads strategists for therapists. John pulls back the curtain on why so many private practices waste money on digital marketing—and what a truly ethical, effective Google Ads strategy looks like in the mental health world. With his signature no-BS style, John explains why clicks don’t equal clients, how to protect your practice in a HIPAA-sensitive advertising environment, and what therapists should really be looking for when evaluating their marketing efforts. After laying the foundation for what makes Google Ads work (and why most campaigns fail), John walks listeners through practical, approachable steps they can take to improve their own advertising—even if they’re managing it solo. From tightening up targeting to building a website that actually converts, John shows how therapists can stop guessing, start measuring what matters, and confidently put their marketing dollars to work. It’s an honest, empowering conversation for any practitioner ready to grow their practice without wasting time, money, or energy. 🎧 You’ll Learn: Why therapists often waste money on Google Ads—and how to avoid the most common traps. How to spot red flags in your current marketing strategy or agency relationship. Simple, actionable steps you can take today to improve your Google Ads performance. The ethical, data-driven approach that helps therapists attract real clients, not just clicks. Resources: Connect with John on LinkedIn Visit RevKey’s website","meta_description":"In this episode of Worth Your Salt, Jennifer sits down with John Sanders, founder of RevKey and one of the leading Google Ads strategists for therapists.…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2071,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/worth-your-salt-6373303/episodes/the-no-bs-google-ads-strategy-for-patient-acquisition/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/worth-your-salt-6373303/the-no-bs-google-ads-strategy-for-patient-acquisition.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}