{"podcast":{"title":"Worth Your Salt","slug":"worth-your-salt-6373303","podcast_index_feed_id":6373303,"rss_url":"https://saltmarketing.co/feed/podcast","website_url":"https://saltmarketing.co/","image_url":"https://saltmarketing.co/wp-content/uploads/2026/05/WYS_new_Cover-scaled.png","author":"Salt Marketing","episode_count":91,"summary":"Worth Your Salt is the Med Spa Marketing podcast for wellness practice owners who want to attract more ideal clients, build trust before the first appointment, and grow with a marketing strategy that actually works. Hosted by Jennifer Orechwa, founder of Salt Marketing, Worth Your Salt helps med spa owners, aesthetic practices, functional wellness providers, medical practices, fitness studios, and other health and wellness businesses understand what it takes to get found, get trusted, and get booked in today’s competitive marketplace. Each episode delivers practical, sustainable marketing strategies for growing your practice through clear messaging, SEO, website optimization, content marketing, social media, automation, client nurturing, and smart business systems. You’ll hear candid conversations with industry experts, wellness practitioners, business owners, speakers, and growth-minded leaders who are building practices with purpose. Whether you own a med spa, run a wellness clini","last_synced_at":"2026-07-02T18:18:41.995825+00:00","page_url":"https://stenobird.com/podcast/worth-your-salt-6373303"},"episode":{"title":"Stop Posting, Start Publishing: Why You Need To Write A Book For Your Wellness Business","slug":"stop-posting-start-publishing-why-you-need-to-write-a-book-for-your-wellness-business","published_at":"2026-05-07T09:00:00+00:00","page_url":"https://stenobird.com/podcast/worth-your-salt-6373303/stop-posting-start-publishing-why-you-need-to-write-a-book-for-your-wellness-business","show_page_url":"https://stenobird.com/podcast/worth-your-salt-6373303","url":"https://saltmarketing.co/write-a-book-for-your-wellness-business/","audio_url":"https://media.blubrry.com/worth_your_salt_1/content.blubrry.com/worth_your_salt_1/Salt_Episode_87_Podcast_2026.mp3","summary":"Stop Posting, Start Publishing: Why You Need To Write A Book For Your Wellness Business If you’ve ever thought about writing a book but weren’t sure where to start—or whether it would actually grow your business—this episode is for you. In this conversation, Jennifer Orechwa sits down with content strategist and ghostwriter Daria Anne DiGiovanni to explore how wellness practitioners can write a book for their business to build authority, attract ideal clients, and stand out in a crowded market. You’ll learn why a book is more than just a passion project—it’s a powerful marketing asset that positions you as a trusted expert and creates long-term opportunities for growth. Daria Anne shares her insights from working with medical professionals, wellness providers, and entrepreneurs, along with practical strategies inspired by proven frameworks like writing and publishing a book in 90 days. Whether you’re a med spa owner, functional medicine practitioner, therapist, or health coach, this episode will help you see how your knowledge and experience can be transformed into a compelling book that elevates your personal brand and expands your impact. 🎧 You’ll Learn: Why writing a book is one of the fastest ways to build authority in the wellness industry How a book can help you attract more clients and grow your wellness business The key steps to write a book for your business—even if you’re short on time How to turn your expertise into a clear message and powerful personal brand What it really takes to go from idea to published author—and how to get started today Resources: Visit TrueVoice Writing online Check out the Best Selling Author Program Get Daria Anne’s Book, “My Escape From the Sick Care System”","meta_description":"Stop Posting, Start Publishing: Why You Need To Write A Book For Your Wellness Business If you’ve ever thought about writing a book but weren’t sure where…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2053,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/worth-your-salt-6373303/episodes/stop-posting-start-publishing-why-you-need-to-write-a-book-for-your-wellness-business/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/worth-your-salt-6373303/stop-posting-start-publishing-why-you-need-to-write-a-book-for-your-wellness-business.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}