{"podcast":{"title":"Worth Your Salt","slug":"worth-your-salt-6373303","podcast_index_feed_id":6373303,"rss_url":"https://saltmarketing.co/feed/podcast","website_url":"https://saltmarketing.co/","image_url":"https://saltmarketing.co/wp-content/uploads/2026/05/WYS_new_Cover-scaled.png","author":"Salt Marketing","episode_count":91,"summary":"Worth Your Salt is the Med Spa Marketing podcast for wellness practice owners who want to attract more ideal clients, build trust before the first appointment, and grow with a marketing strategy that actually works. Hosted by Jennifer Orechwa, founder of Salt Marketing, Worth Your Salt helps med spa owners, aesthetic practices, functional wellness providers, medical practices, fitness studios, and other health and wellness businesses understand what it takes to get found, get trusted, and get booked in today’s competitive marketplace. Each episode delivers practical, sustainable marketing strategies for growing your practice through clear messaging, SEO, website optimization, content marketing, social media, automation, client nurturing, and smart business systems. You’ll hear candid conversations with industry experts, wellness practitioners, business owners, speakers, and growth-minded leaders who are building practices with purpose. Whether you own a med spa, run a wellness clini","last_synced_at":"2026-07-02T18:18:41.995825+00:00","page_url":"https://stenobird.com/podcast/worth-your-salt-6373303"},"episode":{"title":"Scaling Beyond Referrals: Paid Ads That Actually Deliver","slug":"scaling-beyond-referrals-paid-ads-that-actually-deliver","published_at":"2025-10-30T09:00:00+00:00","page_url":"https://stenobird.com/podcast/worth-your-salt-6373303/scaling-beyond-referrals-paid-ads-that-actually-deliver","show_page_url":"https://stenobird.com/podcast/worth-your-salt-6373303","url":"https://saltmarketing.co/paid-ads-wellness-practitioners/","audio_url":"https://media.blubrry.com/worth_your_salt_1/content.blubrry.com/worth_your_salt_1/Salt_Episode_75_2025.mp3","summary":"Scaling Beyond Referrals: How To Run Paid Ads That Actually Deliver  In this episode of Worth Your Salt, Jennifer sits down with Andy Janaitis, Founder and Chief Strategist at PPC Pitbulls, to tackle one of the most common struggles for wellness practitioners—paid advertising. If you’ve ever wondered when to move beyond referrals, how to avoid wasting money on ads, or whether ads even work for small practices, this conversation is for you. Andy’s calm, data-driven approach cuts through the hype and shows you how to create simple, trackable ad systems that actually deliver new patients and clients. Together, Jennifer and Andy break down the essentials of getting started, how to choose the right platforms, and what every practice owner needs to know before investing a single dollar in paid campaigns. They also look ahead at the future of advertising—touching on privacy shifts, AI, and what small businesses can do now to stay ahead of the curve. If you’re ready to scale beyond word-of-mouth and take your growth strategy seriously, Andy’s guidance and insight will help you do it right. 🎧 You’ll Learn About: How to know when it’s time for your wellness practice to start using paid ads. The 5 essentials you need in place before spending money on advertising. Why copying big-brand ad strategies fails—and what to do instead. The future of paid ads, including AI and new trends wellness owners should watch. Resources: Book A FREE Strategy Session with Andy here! Connect with PPC Pitbulls Here Follow PPC Pitbulls on YouTube for even more insight!","meta_description":"Scaling Beyond Referrals: How To Run Paid Ads That Actually Deliver In this episode of Worth Your Salt, Jennifer sits down with Andy Janaitis, Found…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2290,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/worth-your-salt-6373303/episodes/scaling-beyond-referrals-paid-ads-that-actually-deliver/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/worth-your-salt-6373303/scaling-beyond-referrals-paid-ads-that-actually-deliver.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}