{"podcast":{"title":"Worth Your Salt","slug":"worth-your-salt-6373303","podcast_index_feed_id":6373303,"rss_url":"https://saltmarketing.co/feed/podcast","website_url":"https://saltmarketing.co/","image_url":"https://saltmarketing.co/wp-content/uploads/2026/05/WYS_new_Cover-scaled.png","author":"Salt Marketing","episode_count":91,"summary":"Worth Your Salt is the Med Spa Marketing podcast for wellness practice owners who want to attract more ideal clients, build trust before the first appointment, and grow with a marketing strategy that actually works. Hosted by Jennifer Orechwa, founder of Salt Marketing, Worth Your Salt helps med spa owners, aesthetic practices, functional wellness providers, medical practices, fitness studios, and other health and wellness businesses understand what it takes to get found, get trusted, and get booked in today’s competitive marketplace. Each episode delivers practical, sustainable marketing strategies for growing your practice through clear messaging, SEO, website optimization, content marketing, social media, automation, client nurturing, and smart business systems. You’ll hear candid conversations with industry experts, wellness practitioners, business owners, speakers, and growth-minded leaders who are building practices with purpose. Whether you own a med spa, run a wellness clini","last_synced_at":"2026-07-02T18:18:41.995825+00:00","page_url":"https://stenobird.com/podcast/worth-your-salt-6373303"},"episode":{"title":"Hire An AI Employee for Med Spas: A 24/7 Front Desk That Never Misses A Lead","slug":"hire-an-ai-employee-for-med-spas-a-24-7-front-desk-that-never-misses-a-lead","published_at":"2026-05-21T09:00:00+00:00","page_url":"https://stenobird.com/podcast/worth-your-salt-6373303/hire-an-ai-employee-for-med-spas-a-24-7-front-desk-that-never-misses-a-lead","show_page_url":"https://stenobird.com/podcast/worth-your-salt-6373303","url":"https://saltmarketing.co/med-spa-ai-employee/","audio_url":"https://media.blubrry.com/worth_your_salt_1/content.blubrry.com/worth_your_salt_1/Salt_Episode_88_Pocast_2026.mp3","summary":"What if you could hire a front desk employee who responds to every lead instantly—even at 2am—and never drops the ball? What if your next best hire wasn’t a person—but an AI employee that never misses a lead? In this episode of Worth Your Salt, host Jennifer Orechwa sits down with Shannon Blake of Podium. Together, they explore how AI is transforming the way med spas manage patient communication, lead follow-up, scheduling, reviews, and retention. Shannon shares how Podium evolved from a reputation management platform into what she calls the first “AI operating system” for aesthetics. She shares how Podium brings together EMR, CRM, phones, payments, marketing, and AI-powered patient coordination into one streamlined platform.  We’re unpacking the real cost of missed calls, slow response times, and disconnected systems. Plus, Shannon talks about why practices that embrace AI now may have a major competitive advantage in the years ahead. Shannon explains how “Avery” – Podium’s AI Patient Coordinator – engages leads in under two minutes. Plus, how Avery books appointments, sends reminders, manages forms, and helps practices improve conversion rates by an average of 40%. From text marketing and Google reviews to operational efficiency and burnout prevention, this conversation offers a practical look at what an “AI employee for med spas” actually looks like in action. 🎧 You’ll Learn: How AI employees are helping med spas respond to leads faster, reduce missed opportunities, and increase conversion rates Why disconnected systems and slow follow-up are costing practices patients and revenue What an AI Patient Coordinator can actually do—from scheduling and reminders to reviews and text marketing How med spas of all sizes can use AI to…","meta_description":"What if you could hire a front desk employee who responds to every lead instantly—even at 2am—and never drops the ball? What if your next best hire wasn’t…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2289,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/worth-your-salt-6373303/episodes/hire-an-ai-employee-for-med-spas-a-24-7-front-desk-that-never-misses-a-lead/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/worth-your-salt-6373303/hire-an-ai-employee-for-med-spas-a-24-7-front-desk-that-never-misses-a-lead.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}