{"podcast":{"title":"Worth Your Salt","slug":"worth-your-salt-6373303","podcast_index_feed_id":6373303,"rss_url":"https://saltmarketing.co/feed/podcast","website_url":"https://saltmarketing.co/","image_url":"https://saltmarketing.co/wp-content/uploads/2026/05/WYS_new_Cover-scaled.png","author":"Salt Marketing","episode_count":91,"summary":"Worth Your Salt is the Med Spa Marketing podcast for wellness practice owners who want to attract more ideal clients, build trust before the first appointment, and grow with a marketing strategy that actually works. Hosted by Jennifer Orechwa, founder of Salt Marketing, Worth Your Salt helps med spa owners, aesthetic practices, functional wellness providers, medical practices, fitness studios, and other health and wellness businesses understand what it takes to get found, get trusted, and get booked in today’s competitive marketplace. Each episode delivers practical, sustainable marketing strategies for growing your practice through clear messaging, SEO, website optimization, content marketing, social media, automation, client nurturing, and smart business systems. You’ll hear candid conversations with industry experts, wellness practitioners, business owners, speakers, and growth-minded leaders who are building practices with purpose. Whether you own a med spa, run a wellness clini","last_synced_at":"2026-07-02T18:18:41.995825+00:00","page_url":"https://stenobird.com/podcast/worth-your-salt-6373303"},"episode":{"title":"Building Sofia Health: Behind the Scenes | Salt Marketing","slug":"building-sofia-health-behind-the-scenes-salt-marketing","published_at":"2025-08-21T09:00:00+00:00","page_url":"https://stenobird.com/podcast/worth-your-salt-6373303/building-sofia-health-behind-the-scenes-salt-marketing","show_page_url":"https://stenobird.com/podcast/worth-your-salt-6373303","url":"https://saltmarketing.co/health-wellness-marketplace/","audio_url":"https://media.blubrry.com/worth_your_salt_1/content.blubrry.com/worth_your_salt_1/EP70_WYS_Video_Podcast-HD_1080p-music.mp3","summary":"Sofia Health: A Health & Wellness Marketplace To Increase Your Visibility  In this episode, you’ll hear how Riley Rees turned her own journey—from USAF medic and pilot to suffering from chronic pain—to create Sofia Health, a streamlined health and wellness marketplace uniting clients with vetted wellness professionals. Riley breaks down how Sofia simplifies everything from onboarding and booking to payments and calendars, allowing med‑spa owners and holistic practitioners to fill their schedules with ease—whether offering in-person, virtual, or group sessions. You’ll also learn why Sofia stands out in the crowded wellness space and what real providers are seeing in terms of higher bookings, improved client trust, and a healthy boost to their bottom line. Then get your practical takeaways—Riley shares actionable steps practitioners can immediately implement: optimizing service packages, leveraging Sofia’s trial period, collecting reviews, and tracking key metrics to measure ROI. You’ll discover how thoughtful pricing, intentional marketing, and retention-focused tweaks lead to growing calendars and deeper client relationships. Finally, Riley gives a sneak peek into upcoming features designed to help your practice scale—so you’re empowered to expand with purpose and impact. 🎧 Listen in to learn: Discover how you can simplify your business operations — spend less time managing and more time serving clients. You’ll hear how other practitioners are filling their calendars and growing their revenue by offering both virtual and in-person services. You’ll discover how to stand out in a crowded wellness marketplace, using built-in trust signals, a proven vetting process, and marketing tools to attract more ideal clients. Resources: Join Sofia Health and list your…","meta_description":"Sofia Health: A Health & Wellness Marketplace To Increase Your Visibility In this episode, you’ll hear how Riley Rees turned her own journey—fro…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2018,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/worth-your-salt-6373303/episodes/building-sofia-health-behind-the-scenes-salt-marketing/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/worth-your-salt-6373303/building-sofia-health-behind-the-scenes-salt-marketing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}