{"podcast":{"title":"Worth Your Salt","slug":"worth-your-salt-6373303","podcast_index_feed_id":6373303,"rss_url":"https://saltmarketing.co/feed/podcast","website_url":"https://saltmarketing.co/","image_url":"https://saltmarketing.co/wp-content/uploads/2026/05/WYS_new_Cover-scaled.png","author":"Salt Marketing","episode_count":91,"summary":"Worth Your Salt is the Med Spa Marketing podcast for wellness practice owners who want to attract more ideal clients, build trust before the first appointment, and grow with a marketing strategy that actually works. Hosted by Jennifer Orechwa, founder of Salt Marketing, Worth Your Salt helps med spa owners, aesthetic practices, functional wellness providers, medical practices, fitness studios, and other health and wellness businesses understand what it takes to get found, get trusted, and get booked in today’s competitive marketplace. Each episode delivers practical, sustainable marketing strategies for growing your practice through clear messaging, SEO, website optimization, content marketing, social media, automation, client nurturing, and smart business systems. You’ll hear candid conversations with industry experts, wellness practitioners, business owners, speakers, and growth-minded leaders who are building practices with purpose. Whether you own a med spa, run a wellness clini","last_synced_at":"2026-07-02T18:18:41.995825+00:00","page_url":"https://stenobird.com/podcast/worth-your-salt-6373303"},"episode":{"title":"Building A Personal Brand for Wellness Leaders | Salt Marketing","slug":"building-a-personal-brand-for-wellness-leaders-salt-marketing","published_at":"2025-07-10T09:00:00+00:00","page_url":"https://stenobird.com/podcast/worth-your-salt-6373303/building-a-personal-brand-for-wellness-leaders-salt-marketing","show_page_url":"https://stenobird.com/podcast/worth-your-salt-6373303","url":"https://saltmarketing.co/personal-brand-michael-hunter/","audio_url":"https://media.blubrry.com/worth_your_salt_1/content.blubrry.com/worth_your_salt_1/Salt_Episode_67_2025.mp3","summary":"In this episode of Worth Your Salt, host Jennifer Orechwa is joined by the one and only Michael R. Hunter—founder of PersonalBrand.com and the brains behind some of the most successful personal brands in the world. Together, they explore what it really means to build a personal brand that reflects your values, expands your reach, and unlocks new opportunities beyond your wellness practice. Whether you’re dreaming of launching a course, speaking on bigger stages, or becoming the go-to expert in your space, Michael shares the mindset shifts and practical strategies that help turn that vision into reality. Jennifer and Michael also dig into the biggest mistakes practitioners often make when building a personal brand, how to align your business with your deeper mission, and why automation and systems are the secret to growing without burnout. Michael offers expert guidance on how wellness entrepreneurs can show up authentically, craft a clear message, and build a brand that attracts aligned opportunities—while still allowing them the freedom to do the work they love. In this episode, you’ll learn: What makes a personal brand different from a business brand—and why that distinction matters for wellness pros How to clarify your message and align your brand with your core values The key systems and tools that allow your brand to grow without demanding all your time The first step to take when you’re ready to evolve from practitioner to thought leader Resources: Attend Michael’s 3- Day Brand & Business Breakthrough Workshop  (use promo code SALT to save over $4,000!) Connect with Michael on X Connect with Michael on Instagram Connect with Michael on Linked In","meta_description":"In this episode of Worth Your Salt, host Jennifer Orechwa is joined by the one and only Michael R. Hunter—founder of PersonalBrand.com and the brains behi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2460,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/worth-your-salt-6373303/episodes/building-a-personal-brand-for-wellness-leaders-salt-marketing/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/worth-your-salt-6373303/building-a-personal-brand-for-wellness-leaders-salt-marketing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}