{"podcast":{"title":"Worth Your Salt","slug":"worth-your-salt-6373303","podcast_index_feed_id":6373303,"rss_url":"https://saltmarketing.co/feed/podcast","website_url":"https://saltmarketing.co/","image_url":"https://saltmarketing.co/wp-content/uploads/2026/05/WYS_new_Cover-scaled.png","author":"Salt Marketing","episode_count":91,"summary":"Worth Your Salt is the Med Spa Marketing podcast for wellness practice owners who want to attract more ideal clients, build trust before the first appointment, and grow with a marketing strategy that actually works. Hosted by Jennifer Orechwa, founder of Salt Marketing, Worth Your Salt helps med spa owners, aesthetic practices, functional wellness providers, medical practices, fitness studios, and other health and wellness businesses understand what it takes to get found, get trusted, and get booked in today’s competitive marketplace. Each episode delivers practical, sustainable marketing strategies for growing your practice through clear messaging, SEO, website optimization, content marketing, social media, automation, client nurturing, and smart business systems. You’ll hear candid conversations with industry experts, wellness practitioners, business owners, speakers, and growth-minded leaders who are building practices with purpose. Whether you own a med spa, run a wellness clini","last_synced_at":"2026-07-02T18:18:41.995825+00:00","page_url":"https://stenobird.com/podcast/worth-your-salt-6373303"},"episode":{"title":"Become A Wellness Thought-Leader: The Taylor Swift Method of Building a Personal Brand That Stands Out","slug":"become-a-wellness-thought-leader-the-taylor-swift-method-of-building-a-personal-brand-that-stands-out","published_at":"2025-12-04T10:00:00+00:00","page_url":"https://stenobird.com/podcast/worth-your-salt-6373303/become-a-wellness-thought-leader-the-taylor-swift-method-of-building-a-personal-brand-that-stands-out","show_page_url":"https://stenobird.com/podcast/worth-your-salt-6373303","url":"https://saltmarketing.co/wellness-thought-leader-branding-kayley-hamilton/","audio_url":"https://media.blubrry.com/worth_your_salt_1/content.blubrry.com/worth_your_salt_1/Salt_Episode_77_2025.mp3","summary":"In this episode of Worth Your Salt, you’ll meet Kayley Hamilton — a two-time Emmy Award-winning former Hollywood red-carpet reporter who left the glitz of the Oscars, Grammys and Emmys to focus on what she finds far more meaningful: helping purpose-driven wellness founders become visible, trusted thought-leaders in their industry. At UPLVL Agency, Kayley and her team cracked the code on what it takes to move from “expert behind the scenes” to “household name on the stage.” If you’ve ever felt invisible despite your expertise, this episode is your roadmap out of obscurity and into the spotlight. By the end of our conversation you’ll not only understand why personal branding and visibility are game-changers for your wellness practice, but also begin to see how you can step into that role — confidently, authentically, and strategically.  🎧 You’ll Learn: How to rewire your mindset so you’re ready for visibility (even if you’ve always been “the shy one”). The three-step “3E Confidence Method” (Expander → Experience → Embody) and how to apply it to your own journey. The five-step “Taylor Swift Method” to celebrity-level positioning for wellness entrepreneurs — how to stand out and be unforgettable. The “7/11/4 Psychology of Trust” — how to build deep connection and authority at scale (so you don’t have to rely solely on one-on-one sessions). Tune in and discover how to become the Taylor Swift of your industry — the go-to name, the trusted expert, the visible authority people seek out. Resources: UPLVL Agency   Kayley Hamilton Instagram Kayley Hamilton LinkedIn Kayley Hamilton TikTok","meta_description":"In this episode of Worth Your Salt, you’ll meet Kayley Hamilton — a two-time Emmy Award-winning former Hollywood red-carpet reporter who left the glitz of…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2907,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/worth-your-salt-6373303/episodes/become-a-wellness-thought-leader-the-taylor-swift-method-of-building-a-personal-brand-that-stands-out/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/worth-your-salt-6373303/become-a-wellness-thought-leader-the-taylor-swift-method-of-building-a-personal-brand-that-stands-out.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}