{"podcast":{"title":"Worth Your Salt","slug":"worth-your-salt-6373303","podcast_index_feed_id":6373303,"rss_url":"https://saltmarketing.co/feed/podcast","website_url":"https://saltmarketing.co/","image_url":"https://saltmarketing.co/wp-content/uploads/2026/05/WYS_new_Cover-scaled.png","author":"Salt Marketing","episode_count":91,"summary":"Worth Your Salt is the Med Spa Marketing podcast for wellness practice owners who want to attract more ideal clients, build trust before the first appointment, and grow with a marketing strategy that actually works. Hosted by Jennifer Orechwa, founder of Salt Marketing, Worth Your Salt helps med spa owners, aesthetic practices, functional wellness providers, medical practices, fitness studios, and other health and wellness businesses understand what it takes to get found, get trusted, and get booked in today’s competitive marketplace. Each episode delivers practical, sustainable marketing strategies for growing your practice through clear messaging, SEO, website optimization, content marketing, social media, automation, client nurturing, and smart business systems. You’ll hear candid conversations with industry experts, wellness practitioners, business owners, speakers, and growth-minded leaders who are building practices with purpose. Whether you own a med spa, run a wellness clini","last_synced_at":"2026-07-02T18:18:41.995825+00:00","page_url":"https://stenobird.com/podcast/worth-your-salt-6373303"},"episodes":[{"title":"Small Audience, Big Results: The Giveaway Strategy That Actually Grows Med Spas","slug":"small-audience-big-results-the-giveaway-strategy-that-actually-grows-med-spas","published_at":"2026-07-02T09:00:00+00:00","page_url":"https://stenobird.com/podcast/worth-your-salt-6373303/small-audience-big-results-the-giveaway-strategy-that-actually-grows-med-spas","url":"https://saltmarketing.co/med-spa-instagram-giveaways/","duration_seconds":1574,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/worth-your-salt-6373303/episodes/small-audience-big-results-the-giveaway-strategy-that-actually-grows-med-spas/transcription-requests","description":"Idempotently request low-priority transcript generation for this 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episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/worth-your-salt-6373303/hire-an-ai-employee-for-med-spas-a-24-7-front-desk-that-never-misses-a-lead.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Stop Posting, Start Publishing: Why You Need To Write A Book For Your Wellness 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episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/worth-your-salt-6373303/the-future-of-the-med-spa-industry-legal-risks-advocacy-why-amspa-matters-more-than-ever-with-amspa-founder-alex-thiersch.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"The Differentiation Dilemma: Stand Out From The Crowd","slug":"the-differentiation-dilemma-stand-out-from-the-crowd","published_at":"2026-02-05T10:00:48+00:00","page_url":"https://stenobird.com/podcast/worth-your-salt-6373303/the-differentiation-dilemma-stand-out-from-the-crowd","url":"https://saltmarketing.co/the-differentiation-dilemma/","duration_seconds":null,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/worth-your-salt-6373303/episodes/the-differentiation-dilemma-stand-out-from-the-crowd/transcription-requests","description":"Idempotently request 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