{"podcast":{"title":"Worth Every Penny Joycast","slug":"worth-every-penny-joycast-871776","podcast_index_feed_id":871776,"rss_url":"https://joyofmarketing.libsyn.com/rss","website_url":"https://photographybusinessinstitute.com/podcast/","image_url":"https://static.libsyn.com/p/assets/5/0/8/a/508ae9fc59a6e5e088c4a68c3ddbc4f2/imageb.jpg","author":"Sarah Petty","episode_count":321,"summary":"How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What's the best way to market for photography clients? Am I ready for a studio? Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more. With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn't as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America's most profitable and this joycast will show you how. It's designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don't want to sacrifice their family along the way. Each week you'll learn pricing tips, marketing ideas, selling tips and get insights into what's working now. Along with a huge helping of motivation to build your own photography business where your clients say you're worth every penny. You can find Sarah Petty at: www.photographybusinessinstitute.com…","last_synced_at":"2026-06-24T00:18:43.200956+00:00","page_url":"https://stenobird.com/podcast/worth-every-penny-joycast-871776"},"episode":{"title":"#319: Stop Discounting and Start Manufacturing Demand","slug":"319-stop-discounting-and-start-manufacturing-demand","published_at":"2026-06-09T17:34:00+00:00","page_url":"https://stenobird.com/podcast/worth-every-penny-joycast-871776/319-stop-discounting-and-start-manufacturing-demand","show_page_url":"https://stenobird.com/podcast/worth-every-penny-joycast-871776","url":"https://joyofmarketing.libsyn.com/319-stop-discounting-and-start-manufacturing-demand","audio_url":"https://traffic.libsyn.com/secure/joyofmarketing/podcast_319.m4a?dest-id=2082446","summary":"Ever feel like your calendar is packed in the fall, then painfully quiet by January? That feast-or-famine cycle can leave even talented photographers questioning what comes next. In this episode, Sarah Petty unpacks why discounts, mini sessions, and desperate \"now booking\" posts often make slow seasons worse. Instead, she shares how profitable photographers create demand year-round by building strategic partnerships and meaningful campaigns that clients actually want to be part of. You'll hear: • Why discounting trains clients to wait and quietly devalues your work • How partnerships with local businesses and charities can create consistent bookings • The secret to building urgency without relying on sales or mini sessions If you're tired of wondering where your next client is coming from, this conversation offers a smarter, more sustainable path forward. Press play and start building a business that feels steady in every season. RESOURCES: Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin INSTAGRAM – DM me \"Conversation Starters\" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/photographybusinessinstitute LOVE THE SHOW? Subscribe &…","meta_description":"Ever feel like your calendar is packed in the fall, then painfully quiet by January? That feast-or-famine cycle can leave even talented photographers ques…","key_points":[],"chapters":[],"topics":[],"duration_seconds":638,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/worth-every-penny-joycast-871776/episodes/319-stop-discounting-and-start-manufacturing-demand/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/worth-every-penny-joycast-871776/319-stop-discounting-and-start-manufacturing-demand.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}