{"podcast":{"title":"Worth Every Penny Joycast","slug":"worth-every-penny-joycast-871776","podcast_index_feed_id":871776,"rss_url":"https://joyofmarketing.libsyn.com/rss","website_url":"https://photographybusinessinstitute.com/podcast/","image_url":"https://static.libsyn.com/p/assets/5/0/8/a/508ae9fc59a6e5e088c4a68c3ddbc4f2/imageb.jpg","author":"Sarah Petty","episode_count":321,"summary":"How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What's the best way to market for photography clients? Am I ready for a studio? Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more. With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn't as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America's most profitable and this joycast will show you how. It's designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don't want to sacrifice their family along the way. Each week you'll learn pricing tips, marketing ideas, selling tips and get insights into what's working now. Along with a huge helping of motivation to build your own photography business where your clients say you're worth every penny. You can find Sarah Petty at: www.photographybusinessinstitute.com…","last_synced_at":"2026-06-24T00:18:43.200956+00:00","page_url":"https://stenobird.com/podcast/worth-every-penny-joycast-871776"},"episode":{"title":"#311: How to Talk Like A Premium Photographer (And Charge More)","slug":"311-how-to-talk-like-a-premium-photographer-and-charge-more","published_at":"2026-04-15T11:26:00+00:00","page_url":"https://stenobird.com/podcast/worth-every-penny-joycast-871776/311-how-to-talk-like-a-premium-photographer-and-charge-more","show_page_url":"https://stenobird.com/podcast/worth-every-penny-joycast-871776","url":"https://joyofmarketing.libsyn.com/how-to-talk-like-a-premium-photographer-and-charge-more","audio_url":"https://traffic.libsyn.com/secure/joyofmarketing/Podcast_311_DONE.m4a?dest-id=2082446","summary":"You can feel it in the room. The hesitation. The silence. And somehow, you make it mean something about you. But what if it's not your pricing, or your talent at all? In this episode, Sarah Petty breaks down the four client personalities that shape how people buy, and how learning to meet them where they are can completely change your sales experience • Why \"one-size-fits-all\" communication quietly costs you thousands • How to spot decision styles before the ordering appointment • What to say to make saying yes feel easy, natural, and right If selling has ever felt heavy or confusing, this will shift everything. Press play, and start serving your clients in a way that finally works for both of you. RESOURCES: Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin INSTAGRAM – DM me \"Conversation Starters\" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check out my latest how to videos: https://www.youtube.com/photographybusinessinstitute LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756","meta_description":"You can feel it in the room. The hesitation. The silence. And somehow, you make it mean something about you. But what if it's not your pricing, or your ta…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1962,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/worth-every-penny-joycast-871776/episodes/311-how-to-talk-like-a-premium-photographer-and-charge-more/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/worth-every-penny-joycast-871776/311-how-to-talk-like-a-premium-photographer-and-charge-more.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}