{"podcast":{"title":"Worth Every Penny Joycast","slug":"worth-every-penny-joycast-871776","podcast_index_feed_id":871776,"rss_url":"https://joyofmarketing.libsyn.com/rss","website_url":"https://photographybusinessinstitute.com/podcast/","image_url":"https://static.libsyn.com/p/assets/5/0/8/a/508ae9fc59a6e5e088c4a68c3ddbc4f2/imageb.jpg","author":"Sarah Petty","episode_count":321,"summary":"How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What's the best way to market for photography clients? Am I ready for a studio? Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more. With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn't as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America's most profitable and this joycast will show you how. It's designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don't want to sacrifice their family along the way. Each week you'll learn pricing tips, marketing ideas, selling tips and get insights into what's working now. Along with a huge helping of motivation to build your own photography business where your clients say you're worth every penny. You can find Sarah Petty at: www.photographybusinessinstitute.com…","last_synced_at":"2026-06-24T00:18:43.200956+00:00","page_url":"https://stenobird.com/podcast/worth-every-penny-joycast-871776"},"episode":{"title":"#300: Working Her Tail Off But Still Broke: How Jacie Went From Hating Christmas to $3,700 Sales","slug":"300-working-her-tail-off-but-still-broke-how-jacie-went-from-hating-christmas-to-3-700-sales","published_at":"2026-01-28T12:44:00+00:00","page_url":"https://stenobird.com/podcast/worth-every-penny-joycast-871776/300-working-her-tail-off-but-still-broke-how-jacie-went-from-hating-christmas-to-3-700-sales","show_page_url":"https://stenobird.com/podcast/worth-every-penny-joycast-871776","url":"https://joyofmarketing.libsyn.com/300-working-her-tail-off-but-still-broke-how-jacie-went-from-hating-christmas-to-3700-sales","audio_url":"https://traffic.libsyn.com/secure/joyofmarketing/Podcast_300_Jacie_Shackelford_final.m4a?dest-id=2082446","summary":"She had the dream studio. The elaborate sets. The big heart. Jacie was doing everything right—or so she thought. But behind the Santa sessions and boutique service was a mom drowning in debt, doubt, and burnout. If you've ever wondered why working harder still leaves you broke, this episode will hit home. Jacie opens up about the year she almost quit photography altogether. From taking out a loan just to stay afloat, to questioning her worth as a business owner and mom, she shares how learning a system—not pushing harder—completely turned things around. Now she's making $3,700 sales and, more importantly, reclaiming time with her kids. ● The mindset trap of \"doing more\" and how Jacie broke free ● Why selling isn't sleazy when it comes from service ● The exact moment she realized her dream wasn't dead—it just needed direction This one's for the photographers who feel like they're giving their all and still coming up short. Jacie's story is raw, real, and full of hope. You don't need to hustle harder. You need a better plan. Start here. RESOURCES: Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin INSTAGRAM – DM me \"Conversation Starters\" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals YOUTUBE: Check ou…","meta_description":"She had the dream studio. The elaborate sets. The big heart. Jacie was doing everything right—or so she thought. But behind the Santa sessions and boutiqu…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2796,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/worth-every-penny-joycast-871776/episodes/300-working-her-tail-off-but-still-broke-how-jacie-went-from-hating-christmas-to-3-700-sales/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/worth-every-penny-joycast-871776/300-working-her-tail-off-but-still-broke-how-jacie-went-from-hating-christmas-to-3-700-sales.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}