{"podcast":{"title":"Words that Change Lives","slug":"words-that-change-lives-6703362","podcast_index_feed_id":6703362,"rss_url":"https://feeds.captivate.fm/words-that-change-lives/","website_url":"https://words-that-change-lives.captivate.fm","image_url":"https://artwork.captivate.fm/9c334f49-ac35-42ab-a8df-f0c5c9725e9e/tp3SXu4mDlVb_35iMnX_kHv8.jpg","author":"Helen Packham","episode_count":77,"summary":"Would you like to improve your ability to connect with others in a world where mutual understanding appears to be declining? Join Helen Packham, Verbal communications strategist and speaker coach, to explore how we can speak more honestly, talk more authentically, and communicate more effectively to motivate, educate and inspire. This podcast is for leaders, coaches, consultants and small business owners who want to increase the impact of their communication from 1-2-1 conversations to thousands online and in person. No matter how big or small the audience, tune in to learn how the words you use can make a massive impact. Whether you want to stand on the TEDx stage, pitch an idea, influence a group of people, resolve conflict or inspire action in others, there’s something for you in this podcast. In weekly episodes, Helen will be sharing her wisdom, insight and approaches, as well as speaking to top experts in the field of verbal communication to help you express to impress. Helen has built her career on helping leaders, coaches, and consultants 10x the impact of their communication to engage, educate and inspire their audiences. She has 15 years of experience in leadership develo…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/words-that-change-lives-6703362"},"episode":{"title":"Ep 58: Legacy Phrases - How To Build Viral Thought Leadership With Two Simple Words","slug":"ep-58-legacy-phrases-how-to-build-viral-thought-leadership-with-two-simple-words","published_at":"2025-03-10T01:30:00+00:00","page_url":"https://stenobird.com/podcast/words-that-change-lives-6703362/ep-58-legacy-phrases-how-to-build-viral-thought-leadership-with-two-simple-words","show_page_url":"https://stenobird.com/podcast/words-that-change-lives-6703362","url":"https://words-that-change-lives.captivate.fm","audio_url":"https://podcasts.captivate.fm/media/62cbc2f2-dded-48b8-9369-454d8c463db6/WTCL-Ep-58-Legacy-Phrases-How-To-Build-Viral-Thought-Leadership.mp3","summary":"How can two simple words transform your message and elevate you as a thought leader? In this episode, Helen delves into the concept of \"Legacy Phrases,\" a term she has coined to describe memorable and meaningful phrases that encapsulate your mission, expertise, and values.  Helen explores how these phrases, although simple, can create mindset shifts, motivate audiences, and enhance your reach and impact. Listen in as she shares the psychology behind their power of legacy phrases, real-life examples, and practical steps to create your own. Here are the highlights: 00:00 What is Legacy Phrase intro 05:17 \"Let them,\" a phrase marketed by Mel Robbins (amidst controversy), establishes her as a thought leader. 10:24 Clarify your purpose and mission to create a legacy phrase plus other steps. 16:11 How to create a unique legacy phrase to enhance leadership, expand reach, and deepen impact.  Would you like support in creating your own Legacy Phrase?  Book an AI co-creation session where we work through my custom built GPT to craft and shape your own viral worthy legacy phrase.  Email the word LEGACY to hello@helenpackham.com   Connect with Helen: Website: helenpackham.com Instagram: www.instagram.com/helenpackham Facebook: www.facebook.com/helenpackhamcoach LinkedIn: www.linkedin.com/in/helenpackham Produced by winteraudio.co.uk","meta_description":"How can two simple words transform your message and elevate you as a thought leader? In this episode, Helen delves into the concept of \"Legacy Phrases,\" a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1036,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/words-that-change-lives-6703362/episodes/ep-58-legacy-phrases-how-to-build-viral-thought-leadership-with-two-simple-words/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/words-that-change-lives-6703362/ep-58-legacy-phrases-how-to-build-viral-thought-leadership-with-two-simple-words.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}