{"podcast":{"title":"Woman of Influence","slug":"woman-of-influence-414096","podcast_index_feed_id":414096,"rss_url":"https://feeds.megaphone.fm/YAP8805660559","website_url":"https://juliesolomon.net/podcast/","image_url":"https://megaphone.imgix.net/podcasts/83cc38a4-5628-11ee-b88c-43e1bb1f213c/image/82ab459c9bd1499ad37426367ef925b5.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Julie Solomon","episode_count":569,"summary":"Woman of Influence (formerly The Influencer Podcast) is a sanctuary for established entrepreneurs, coaches, and creators who are brilliant at what they do—but whose message no longer matches the caliber of their work. Hosted by Julie Solomon—brand strategist, speaker, and best-selling author of Get What You Want—this top-ranked show has aired weekly since 2017, with over 500 episodes and 15 million downloads to date. It’s trusted by high-level women ready to evolve beyond the noise and step into a sharper, more sovereign era of visibility and sales. Each episode offers strategic insight and soul-level resonance to help you: Refine your messaging to attract premium buyers effortlessly Reclaim your visibility with clarity and authority Build sustainable leadership that converts—without performative urgency If your brand is polished but your message feels diluted... If your content connects but doesn’t consistently convert... If you’re scaling, but it still feels manual... You're in the right place. This is where leaders come to realign their presence, elevate their positioning, and scale their legacy—without losing themselves in the process. Subscribe now to join the next era of mag…","last_synced_at":"2026-07-29T20:20:21.204337+00:00","page_url":"https://stenobird.com/podcast/woman-of-influence-414096"},"episode":{"title":"How to Stand Out Online: Refining Your Positioning to Attract the Right Clients","slug":"how-to-stand-out-online-refining-your-positioning-to-attract-the-right-clients","published_at":"2026-07-29T10:00:00+00:00","page_url":"https://stenobird.com/podcast/woman-of-influence-414096/how-to-stand-out-online-refining-your-positioning-to-attract-the-right-clients","show_page_url":"https://stenobird.com/podcast/woman-of-influence-414096","url":"https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/pscrb.fm/rss/p/s.gum.fm/s-6504a6f5187da2418acedbc2/traffic.megaphone.fm/YAP3661074026.mp3","audio_url":"https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/pscrb.fm/rss/p/s.gum.fm/s-6504a6f5187da2418acedbc2/traffic.megaphone.fm/YAP3661074026.mp3","summary":"In this episode, I'm taking you behind the scenes of a recent coaching call from inside The Brand Accelerator, my signature program that helps you refine your messaging so you can position yourself as an authority and grow your visibility and sales. You'll get a front-row seat as I coach Heather, a color energy expert and Akashic records reader who's balancing a full-time job with her growing business, through the messaging refinements she needs to stop sounding like everyone else online and finally own her genius as a color expert. We dig into why \"niche\" is not a bad word (it's actually the fastest path to more revenue), how to craft a positioning statement that becomes your compass for every piece of content you create, and why your program can actually be the catalyst for your visibility—not the other way around. I share how to build an offer ecosystem where a low-ticket meditation flows into a coaching package and eventually into a higher-ticket program, and why the math has to math if you want to actually scale. If you've ever felt like your messaging is bland, broad, or blending in with every other coach in your industry, this episode gives you the exact positioning framework you can apply today. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 00:00 Welcome and Mission 00:49 Behind the Scenes Coaching 02:23 Heather Introduces Her Work 05:26 Offers and Pricing Breakdown 08:03 Own Your Color Genius 14:25 Positioning and Offer Ecosystem 17:59 Content That Stands Out 22:24 Wrap Up and Subscribe QUOTABLES: “ What you actually do, Heather, is very niche, but I think the more that you give yourself permission to be more specific with who you're meant to serve,…","meta_description":"In this episode, I'm taking you behind the scenes of a recent coaching call from inside The Brand Accelerator, my signature program that helps you refine…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1473,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/woman-of-influence-414096/episodes/how-to-stand-out-online-refining-your-positioning-to-attract-the-right-clients/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/woman-of-influence-414096/how-to-stand-out-online-refining-your-positioning-to-attract-the-right-clients.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}