{"podcast":{"title":"Wine Talks with Paul K.","slug":"wine-talks-with-paul-k-84517","podcast_index_feed_id":84517,"rss_url":"https://winetalks.libsyn.com/rss","website_url":"https://www.winetalkspodcast.com","image_url":"https://static.libsyn.com/p/assets/2/5/1/d/251dca564a38a833e55e3c100dce7605/WT_cover_art_new4.jpg","author":"Paul Kalemkiarian","episode_count":508,"summary":"All you knew about wine is about to bust wide open… We are going to talk about what really happens in the wine business, and I'm taking no prisoners. Learn more at: https://www.winetalkspodcast.com/. I am your host, Paul Kalemkiarian, 2nd generation owner of the Original Wine of the Month Club, and I am somewhere north of 100,000 wines tasted. How can Groupon sell 12 bottles for $60, and the wines be good? How do you start a winery anyway and lose money? And is a screwcap really better than a cork? Sometimes I have to pick a wine at the store by the label and the price... and I get screwed. Subscribe now and prepare to be enlightened.","last_synced_at":"2026-06-20T20:20:36.371553+00:00","page_url":"https://stenobird.com/podcast/wine-talks-with-paul-k-84517"},"episode":{"title":"Growing Wine Brands: Digital Strategies and Innovation with Molly Bossardt","slug":"growing-wine-brands-digital-strategies-and-innovation-with-molly-bossardt","published_at":"2026-04-28T19:39:00+00:00","page_url":"https://stenobird.com/podcast/wine-talks-with-paul-k-84517/growing-wine-brands-digital-strategies-and-innovation-with-molly-bossardt","show_page_url":"https://stenobird.com/podcast/wine-talks-with-paul-k-84517","url":"https://winetalks.libsyn.com/growing-wine-brands-digital-strategies-and-innovation-with-molly-bossardt","audio_url":"https://traffic.libsyn.com/secure/winetalks/Wine_Talks_Molly_Final_MJ.mp3?dest-id=1238996","summary":"I watch social daily. I guess we all have to. Besides the interaction with peers, it keeps you aware of what people are thinking and doing. Once you get past the chaf and get to the honest opinions and outlooks, you get folks like Molly Bossardt. I reached out to her to get a glimpse of what she is thinking and doing in our trade. Have a listen. Molly Bassard proves that you don't have to be born in Napa or Bordeaux to turn the wine world on its digital head. When she launched Bread and Butter in the thick of 2020, Molly saw what many in the wine trade still missed: wineries remain rooted in old soil, even as marketing spins ever faster into the future. By tuning in, you'll quickly learn how Molly peeled back the layers of an industry famous for its dusty traditions and discovered a staggering lack of digital innovation, especially among smaller and mid-sized wineries. She exposes why so many vintners are hesitant—even averse—to marketing, and why most farmers don't realize that great wine is only half the job. Molly demystifies what a modern marketing strategy really looks like, from omnipresent email campaigns to the power of influencers, and explains why hiring \"my niece who's good at Instagram\" isn't enough. You'll get a candid lens into the digital uphill climbs wineries face, why foot traffic still matters in a world obsessed with e-commerce, and how to nurture a genuine community rather than chase short-term trends. Molly also uncorks the realities and limitations of AI in creativity-driven industries, dashing the fantasy that robots can replace passionate marketers. Perhaps most intriguingly, you'll discover what true innovation means when it comes to wine—hint: it has less to do with trendy packaging, and more to do with reimagining sustainability, experience,…","meta_description":"I watch social daily. I guess we all have to. Besides the interaction with peers, it keeps you aware of what people are thinking and doing. Once you get p…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3262,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/wine-talks-with-paul-k-84517/episodes/growing-wine-brands-digital-strategies-and-innovation-with-molly-bossardt/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/wine-talks-with-paul-k-84517/growing-wine-brands-digital-strategies-and-innovation-with-molly-bossardt.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}