{"podcast":{"title":"WHY DESIGN?","slug":"why-design-7007437","podcast_index_feed_id":7007437,"rss_url":"https://feeds.captivate.fm/why-design/","website_url":"https://teamkodu.com/","image_url":"https://artwork.captivate.fm/e9eb77df-5cc4-44d4-8364-6a412464bf8d/Zn5a7Oe2JUzfhMgtOdz78g5C.png","author":"Chris Whyte | Kodu","episode_count":78,"summary":"Why Design is a podcast exploring the stories behind hardware and physical product development. Hosted by Chris Whyte, founder of Kodu, the show dives into the journeys of founders, senior design leaders, and engineers shaping people and planet-friendly products. Formerly \"The Design Journeys Podcast\", each episode uncovers pivotal career moments, lessons learned, and behind-the-scenes insights from industry experts. Whether you’re a designer, engineer, or simply curious about how great hardware products come to life, Why Design offers real stories, actionable advice, and inspiration for anyone passionate about design and innovation. Join us as we listen, learn, and connect through the stories that define the world of physical product development.","last_synced_at":"2026-07-22T14:17:07.354092+00:00","page_url":"https://stenobird.com/podcast/why-design-7007437"},"episode":{"title":"Why the best hardware careers look like wrong turns from the outside | Felicity Boyce","slug":"why-the-best-hardware-careers-look-like-wrong-turns-from-the-outside-felicity-boyce","published_at":"2026-04-16T05:00:00+00:00","page_url":"https://stenobird.com/podcast/why-design-7007437/why-the-best-hardware-careers-look-like-wrong-turns-from-the-outside-felicity-boyce","show_page_url":"https://stenobird.com/podcast/why-design-7007437","url":"https://why-design.captivate.fm/episode/felicity-boyce-koroyd-material-innovation-impact-protection","audio_url":"https://episodes.captivate.fm/episode/2b54df9a-f2d4-48db-839e-fea1fd4c2968.mp3","summary":"What do you do when the work you're best at starts to feel like the problem? In this episode of Why Design, Felicity Boyce shares the belief that sits at the heart of her work: that understanding how something is made, at factory scale, under pressure, with the wrong release agent and a cycle time that doesn't add up, is more valuable than any theory you carry out of university. As Head of Material Innovation at Koroyd, she leads the development of the tubular core technology that is now inside helmets and body protection products used across sports, industrial, motorsport, and defence markets, inside a company just acquired by MIPS for 40 million euros. Rather than following a planned career trajectory, Felicity built her expertise through saying yes: to factory trips others declined, to project responsibility that appeared during redundancy rounds, to a year inside a nappy recycling facility learning waste streams and polymer chemistry from the ground up, and eventually to a job offer in Monaco from a team she already trusted. That sequence of decisions led her to one of the more interesting material science roles in European hardware. This conversation isn't about impact protection materials. It's about what you learn by being physically present when things go wrong in a factory. This conversation isn't about sustainability credentials. It's about the weight of making things at volume, and what you do when that weight becomes a reason to change direction. This conversation isn't about relocating for work. It's about what it looks like to build a career without a map, and why gut instinct and a good team around you turn out to be the main navigational tools. Join the Why Design community: teamkodu.com/whydesign What You'll Learn 🔩 Why the best material science career…","meta_description":"What do you do when the work you're best at starts to feel like the problem? In this episode of Why Design, Felicity Boyce shares the belief that sits at…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4112,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/why-design-7007437/episodes/why-the-best-hardware-careers-look-like-wrong-turns-from-the-outside-felicity-boyce/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/why-design-7007437/why-the-best-hardware-careers-look-like-wrong-turns-from-the-outside-felicity-boyce.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}