{"podcast":{"title":"WHY DESIGN?","slug":"why-design-7007437","podcast_index_feed_id":7007437,"rss_url":"https://feeds.captivate.fm/why-design/","website_url":"https://teamkodu.com/","image_url":"https://artwork.captivate.fm/e9eb77df-5cc4-44d4-8364-6a412464bf8d/Zn5a7Oe2JUzfhMgtOdz78g5C.png","author":"Chris Whyte | Kodu","episode_count":78,"summary":"Why Design is a podcast exploring the stories behind hardware and physical product development. Hosted by Chris Whyte, founder of Kodu, the show dives into the journeys of founders, senior design leaders, and engineers shaping people and planet-friendly products. Formerly \"The Design Journeys Podcast\", each episode uncovers pivotal career moments, lessons learned, and behind-the-scenes insights from industry experts. Whether you’re a designer, engineer, or simply curious about how great hardware products come to life, Why Design offers real stories, actionable advice, and inspiration for anyone passionate about design and innovation. Join us as we listen, learn, and connect through the stories that define the world of physical product development.","last_synced_at":"2026-07-22T14:17:07.354092+00:00","page_url":"https://stenobird.com/podcast/why-design-7007437"},"episode":{"title":"Why Nobody Fixed This $12 Billion Surgical Problem, Until Now | Liz McGloughlin","slug":"why-nobody-fixed-this-12-billion-surgical-problem-until-now-liz-mcgloughlin","published_at":"2026-03-25T05:00:00+00:00","page_url":"https://stenobird.com/podcast/why-design-7007437/why-nobody-fixed-this-12-billion-surgical-problem-until-now-liz-mcgloughlin","show_page_url":"https://stenobird.com/podcast/why-design-7007437","url":"https://why-design.captivate.fm/episode/liz-mcgloughlin-tympany-medical-surgical-instrument-design","audio_url":"https://episodes.captivate.fm/episode/fc80876b-6f14-45fe-a4c9-6d6bbfb3a8ee.mp3","summary":"What does it take to redesign a surgical instrument that nobody has touched in sixty years? In this episode of Why Design?, Liz McGloughlin shares the belief that sits at the heart of her work: that hardware problems worth solving are the ones nobody has bothered to solve yet, and that the best place to find them is not a trend report but an operating room. Rather than following a conventional route into medical devices through engineering alone, Liz brought a clinical lens to a design problem, co-founding Tympany Medical after watching surgeons work around tools that were slowing them down, damaging their bodies, and limiting what they could see. That decision led to a startup building the first variable-angle, single-use rigid endoscope platform, backed by clinicians at some of the most respected hospitals in the world. This conversation is not about disruption for its own sake. It is about the discipline of needs-led innovation: what it means to validate a problem before you fall in love with a solution. It is about building hardware in a jurisdiction that gives you support but not quite enough, and staying in the game anyway. It is about what kind of person survives the founding years of a medical device company with two small children at home and no desire to work weekends. Listen in on this exclusive episode. Join the Why Design? community - teamkodu.com/whydesign What You'll Learn 🔬 Why needs-led innovation, not trend spotting, produces the problems worth solving in MedTech. 🛠 How the MVP model must be reframed in a regulated industry, and what the real test cycle looks like. 💡 Why customer conversations in 2023 narrowed Tympany's engineering roadmap and made the product more attainable. ⚖️ What it actually costs to be a hardware founder with young children, and…","meta_description":"What does it take to redesign a surgical instrument that nobody has touched in sixty years? In this episode of Why Design?, Liz McGloughlin shares the bel…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3599,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/why-design-7007437/episodes/why-nobody-fixed-this-12-billion-surgical-problem-until-now-liz-mcgloughlin/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/why-design-7007437/why-nobody-fixed-this-12-billion-surgical-problem-until-now-liz-mcgloughlin.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}