{"podcast":{"title":"WHY DESIGN?","slug":"why-design-7007437","podcast_index_feed_id":7007437,"rss_url":"https://feeds.captivate.fm/why-design/","website_url":"https://teamkodu.com/","image_url":"https://artwork.captivate.fm/e9eb77df-5cc4-44d4-8364-6a412464bf8d/Zn5a7Oe2JUzfhMgtOdz78g5C.png","author":"Chris Whyte | Kodu","episode_count":78,"summary":"Why Design is a podcast exploring the stories behind hardware and physical product development. Hosted by Chris Whyte, founder of Kodu, the show dives into the journeys of founders, senior design leaders, and engineers shaping people and planet-friendly products. Formerly \"The Design Journeys Podcast\", each episode uncovers pivotal career moments, lessons learned, and behind-the-scenes insights from industry experts. Whether you’re a designer, engineer, or simply curious about how great hardware products come to life, Why Design offers real stories, actionable advice, and inspiration for anyone passionate about design and innovation. Join us as we listen, learn, and connect through the stories that define the world of physical product development.","last_synced_at":"2026-07-22T14:17:07.354092+00:00","page_url":"https://stenobird.com/podcast/why-design-7007437"},"episode":{"title":"Why Design Should Take Over the World: A Conversation with Tylan Tschopp","slug":"why-design-should-take-over-the-world-a-conversation-with-tylan-tschopp","published_at":"2026-01-14T06:00:00+00:00","page_url":"https://stenobird.com/podcast/why-design-7007437/why-design-should-take-over-the-world-a-conversation-with-tylan-tschopp","show_page_url":"https://stenobird.com/podcast/why-design-7007437","url":"https://why-design.captivate.fm/episode/why-design-should-take-over-the-world-a-conversation-with-tylan-tschopp","audio_url":"https://episodes.captivate.fm/episode/7637855e-85e3-423d-9f2f-ee85a225fb9e.mp3","summary":"What if design wasn’t just a function… but a way of thinking about the world? In this episode of Why Design , Tylan Tschopp shares a belief that sits at the heart of his career: that design, when combined with engineering rigour and ownership, has the power to shape better products, better teams, and ultimately, better outcomes for people. Rather than choosing between design or engineering, Tylan chose the space in between. That decision led him to roles defined by responsibility, momentum and scale where success wasn’t measured by aesthetics alone, but by execution, standards and the willingness to step forward when things were unfinished. This conversation isn’t about design as decoration. It’s about design as leadership. Design as systems thinking. Design as a force that should influence how we build, decide and deliver. Don’t just listen. Go beyond the podcast. Join the Why Design community → teamkodu.com/events What You’ll Learn 🌍 Why Tylan believes design deserves a seat at the highest level of decision-making 🧠 How hybrid thinking between design and engineering creates better outcomes 🎯 Why ownership, not job titles, accelerates careers and teams ⚙️ What the “last three percent” of execution really demands 👥 How to build product teams around growth, standards and ambition 📈 Why scale exposes weak thinking and sharpens good design Memorable Quotes “I believe design should take over the world.” “It was probably 99% me going and asking.” “We’re here to build rock stars only.” “That last three percent might take just as much time as the first ninety-seven percent.” “I debated between the two professions coming out of high school… design and engineering.” Resources & Links 🎧 Listen on Spotify, Apple Podcasts, YouTube & Amazon → whydesign.club 👥 Join the Why D…","meta_description":"What if design wasn’t just a function… but a way of thinking about the world? In this episode of Why Design , Tylan Tschopp shares a belief that sits at t…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3790,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/why-design-7007437/episodes/why-design-should-take-over-the-world-a-conversation-with-tylan-tschopp/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/why-design-7007437/why-design-should-take-over-the-world-a-conversation-with-tylan-tschopp.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}