{"podcast":{"title":"WHY DESIGN?","slug":"why-design-7007437","podcast_index_feed_id":7007437,"rss_url":"https://feeds.captivate.fm/why-design/","website_url":"https://teamkodu.com/","image_url":"https://artwork.captivate.fm/e9eb77df-5cc4-44d4-8364-6a412464bf8d/Zn5a7Oe2JUzfhMgtOdz78g5C.png","author":"Chris Whyte | Kodu","episode_count":78,"summary":"Why Design is a podcast exploring the stories behind hardware and physical product development. Hosted by Chris Whyte, founder of Kodu, the show dives into the journeys of founders, senior design leaders, and engineers shaping people and planet-friendly products. Formerly \"The Design Journeys Podcast\", each episode uncovers pivotal career moments, lessons learned, and behind-the-scenes insights from industry experts. Whether you’re a designer, engineer, or simply curious about how great hardware products come to life, Why Design offers real stories, actionable advice, and inspiration for anyone passionate about design and innovation. Join us as we listen, learn, and connect through the stories that define the world of physical product development.","last_synced_at":"2026-07-22T14:17:07.354092+00:00","page_url":"https://stenobird.com/podcast/why-design-7007437"},"episode":{"title":"Why Design Is Still a Polite Cost Centre With Good PR | Lisa Gralnek","slug":"why-design-is-still-a-polite-cost-centre-with-good-pr-lisa-gralnek","published_at":"2026-05-27T07:00:00+00:00","page_url":"https://stenobird.com/podcast/why-design-7007437/why-design-is-still-a-polite-cost-centre-with-good-pr-lisa-gralnek","show_page_url":"https://stenobird.com/podcast/why-design-7007437","url":"https://why-design.captivate.fm/episode/why-design-is-still-a-polite-cost-centre-with-good-pr-lisa-gralnek","audio_url":"https://episodes.captivate.fm/episode/51b8c4dc-4418-417f-bc56-df7430cf2429.mp3","summary":"What does it take to build brand presence for one of the world's most rigorous design institutions in a market that barely knows it exists? In this episode of Why Design, Lisa Gralnek shares the belief that sits at the heart of her work: that design is not just products and packaging, but platforms, places, and policies and that if designers cannot speak the language of business, they will always be treated as a cost centre. Rather than staying in a thriving solo consultancy, Lisa chose to take the first role she had ever been offered that she had not in some way anticipated. That decision led to becoming iF Design's first ever US Managing Director, Head of Global Sustainability and Impact, and the person responsible for introducing one of the world's oldest and most rigorous design institutions to a market that had never needed to think about it before. This conversation is not about design awards. It is about what happens when you spend 30 years building things that do not exist yet - and what that costs, and what it gives you. Join the Why Design community -> teamkodu.com/whydesign What You'll Learn 🧭 Why iF Design had 74 years of global authority and almost no US brand presence outside product design, and what it actually takes to change that. 🔄 How change agents get beaten by organisations, not by their own ideas - and what to check before taking on an internal transformation role. 💬 Why designers who cannot speak the language of business will always be positioned as a cost centre, and how the iF Design Academy is trying to fix it. 🤖 What confident AI decision-making looks like for design leaders who are not engineers and cannot predict where the field is going. 🌱 Why 20% of every iF Design Award score now goes to sustainability across all 93 categories - and w…","meta_description":"What does it take to build brand presence for one of the world's most rigorous design institutions in a market that barely knows it exists? In this episod…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4543,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/why-design-7007437/episodes/why-design-is-still-a-polite-cost-centre-with-good-pr-lisa-gralnek/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/why-design-7007437/why-design-is-still-a-polite-cost-centre-with-good-pr-lisa-gralnek.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}