{"podcast":{"title":"WHY DESIGN?","slug":"why-design-7007437","podcast_index_feed_id":7007437,"rss_url":"https://feeds.captivate.fm/why-design/","website_url":"https://teamkodu.com/","image_url":"https://artwork.captivate.fm/e9eb77df-5cc4-44d4-8364-6a412464bf8d/Zn5a7Oe2JUzfhMgtOdz78g5C.png","author":"Chris Whyte | Kodu","episode_count":78,"summary":"Why Design is a podcast exploring the stories behind hardware and physical product development. Hosted by Chris Whyte, founder of Kodu, the show dives into the journeys of founders, senior design leaders, and engineers shaping people and planet-friendly products. Formerly \"The Design Journeys Podcast\", each episode uncovers pivotal career moments, lessons learned, and behind-the-scenes insights from industry experts. Whether you’re a designer, engineer, or simply curious about how great hardware products come to life, Why Design offers real stories, actionable advice, and inspiration for anyone passionate about design and innovation. Join us as we listen, learn, and connect through the stories that define the world of physical product development.","last_synced_at":"2026-07-22T14:17:07.354092+00:00","page_url":"https://stenobird.com/podcast/why-design-7007437"},"episode":{"title":"Why Bob Schwartz Walked Into GE Healthcare Carrying 50 Dream Catchers","slug":"why-bob-schwartz-walked-into-ge-healthcare-carrying-50-dream-catchers","published_at":"2026-05-13T05:00:00+00:00","page_url":"https://stenobird.com/podcast/why-design-7007437/why-bob-schwartz-walked-into-ge-healthcare-carrying-50-dream-catchers","show_page_url":"https://stenobird.com/podcast/why-design-7007437","url":"https://why-design.captivate.fm/episode/why-bob-schwartz-walked-into-ge-healthcare-carrying-50-dream-catchers","audio_url":"https://episodes.captivate.fm/episode/b0520361-0d17-4b5b-a925-b5f604e5d2b3.mp3","summary":"How do you spend thirty five years inside hardware giants, take 22 IDEA medals out the door, and still end up best known as the guy who refused to chant “I am GE”? In this episode of Why Design, Bob Schwartz shares the belief that sits at the heart of his work: design without a strategy is just decoration, and strategy without trust and respect is just paperwork. Rather than waving his hands above his head about how great design is, Bob spent decades being subversive with goodness in his heart. That decision led to a $50,000 Business Week deal that rewrote how American business talked about the IDEA Awards, a global design organisation rebuilt at GE Healthcare on revenue earned from GE Aviation, and a CEO walking through a movie set in a nurse’s uniform. This conversation isn’t about how much design has won. It’s about what it costs to keep your soul while you climb. Don’t just listen. Go beyond the podcast. Join the Why Design community → teamkodu.com/whydesign What You’ll Learn 🧭 Why Bob refused to chant “I am GE” inside a 400-person dinner, and what that taught him about the line between giving and selling out. 🛠️ How a non-profit and a lobbying job set Bob up for manufacturing, and what it actually takes to convince a hardware C-suite to hire someone from outside their world. 📈 What the $50,000 IDEA Awards deal with Business Week did to the conversation about design in American business. 🪤 Why “make it about everybody else” beats every clever piece of design propaganda Bob has ever tried. 🎭 How the storytelling maze worked: a CMO with 500 useless PowerPoint slides, a CEO in a nurse’s uniform, and 3,000 visitors who saw design differently afterwards. 🔍 What the CAR model (Context, Action, Results) reveals about a senior candidate that a polished CV usually hides. Me…","meta_description":"How do you spend thirty five years inside hardware giants, take 22 IDEA medals out the door, and still end up best known as the guy who refused to chant “…","key_points":[],"chapters":[],"topics":[],"duration_seconds":5181,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/why-design-7007437/episodes/why-bob-schwartz-walked-into-ge-healthcare-carrying-50-dream-catchers/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/why-design-7007437/why-bob-schwartz-walked-into-ge-healthcare-carrying-50-dream-catchers.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}