{"podcast":{"title":"WHY DESIGN?","slug":"why-design-7007437","podcast_index_feed_id":7007437,"rss_url":"https://feeds.captivate.fm/why-design/","website_url":"https://teamkodu.com/","image_url":"https://artwork.captivate.fm/e9eb77df-5cc4-44d4-8364-6a412464bf8d/Zn5a7Oe2JUzfhMgtOdz78g5C.png","author":"Chris Whyte | Kodu","episode_count":78,"summary":"Why Design is a podcast exploring the stories behind hardware and physical product development. Hosted by Chris Whyte, founder of Kodu, the show dives into the journeys of founders, senior design leaders, and engineers shaping people and planet-friendly products. Formerly \"The Design Journeys Podcast\", each episode uncovers pivotal career moments, lessons learned, and behind-the-scenes insights from industry experts. Whether you’re a designer, engineer, or simply curious about how great hardware products come to life, Why Design offers real stories, actionable advice, and inspiration for anyone passionate about design and innovation. Join us as we listen, learn, and connect through the stories that define the world of physical product development.","last_synced_at":"2026-07-22T14:17:07.354092+00:00","page_url":"https://stenobird.com/podcast/why-design-7007437"},"episode":{"title":"How He Built a Sports Car Company Without an Engineering Team | Mark Tapscott","slug":"how-he-built-a-sports-car-company-without-an-engineering-team-mark-tapscott","published_at":"2026-05-20T05:00:00+00:00","page_url":"https://stenobird.com/podcast/why-design-7007437/how-he-built-a-sports-car-company-without-an-engineering-team-mark-tapscott","show_page_url":"https://stenobird.com/podcast/why-design-7007437","url":"https://why-design.captivate.fm/episode/mark-tapscott-longbow-lightweight-ev-startup","audio_url":"https://episodes.captivate.fm/episode/650570da-022f-4f27-b0b4-68b4db2030cb.mp3","summary":"When was the last time a car company asked you what you actually wanted in the car before they built it? In this episode of Why Design, Mark Tapscott shares the belief that sits at the heart of his work: that lightness is not a compromise. It is the design. That an electric sports car under 900 kilograms, built in Britain, engaging to drive and priced within reach of ambitious buyers, is not just possible but necessary. And that the automotive industry has spent decades walking in the wrong direction. Rather than building a vertically integrated giant, Mark and his co-founder Daniel chose a decentralised model: the best experts in brakes work on brakes, the best in hydraulics work on hydraulics, all coordinated from the centre. That decision led to a fully driving prototype in seven months and a chassis platform now being considered by other manufacturers. This conversation is not about electric cars. It is about what happens when you take lightness seriously as a design principle. It is not about startup culture. It is about what genuine empowerment to make decisions looks and feels like. It is not about the legacy of Tesla. It is about what Mark carried from that experience into what he is building now. Join the Why Design community: teamkodu.com/whydesign What You'll Learn 🔧 Why the philosophy inside early Tesla was built around the cost of stalling rather than the cost of making a wrong call ⚖️ How Longbow went from drawings to a driving prototype in seven months without a traditional in-house engineering team 📐 Why lightweighting is a design argument, not just a technical one, and what gets better when you take it seriously across all forms of transport 🎯 What 200 customer interviews revealed that most automotive brands never bother to find out 🏭 Why building in B…","meta_description":"When was the last time a car company asked you what you actually wanted in the car before they built it? In this episode of Why Design, Mark Tapscott shar…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4921,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/why-design-7007437/episodes/how-he-built-a-sports-car-company-without-an-engineering-team-mark-tapscott/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/why-design-7007437/how-he-built-a-sports-car-company-without-an-engineering-team-mark-tapscott.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}