{"podcast":{"title":"WHY DESIGN?","slug":"why-design-7007437","podcast_index_feed_id":7007437,"rss_url":"https://feeds.captivate.fm/why-design/","website_url":"https://teamkodu.com/","image_url":"https://artwork.captivate.fm/e9eb77df-5cc4-44d4-8364-6a412464bf8d/Zn5a7Oe2JUzfhMgtOdz78g5C.png","author":"Chris Whyte | Kodu","episode_count":78,"summary":"Why Design is a podcast exploring the stories behind hardware and physical product development. Hosted by Chris Whyte, founder of Kodu, the show dives into the journeys of founders, senior design leaders, and engineers shaping people and planet-friendly products. Formerly \"The Design Journeys Podcast\", each episode uncovers pivotal career moments, lessons learned, and behind-the-scenes insights from industry experts. Whether you’re a designer, engineer, or simply curious about how great hardware products come to life, Why Design offers real stories, actionable advice, and inspiration for anyone passionate about design and innovation. Join us as we listen, learn, and connect through the stories that define the world of physical product development.","last_synced_at":"2026-07-22T14:17:07.354092+00:00","page_url":"https://stenobird.com/podcast/why-design-7007437"},"episode":{"title":"How FutureWave’s Joachim Blends Engineering, Intuition & Innovation Across Mobility, Tech & Robotics","slug":"how-futurewave-s-joachim-blends-engineering-intuition-innovation-across-mobility-tech-robotics","published_at":"2025-11-26T06:00:00+00:00","page_url":"https://stenobird.com/podcast/why-design-7007437/how-futurewave-s-joachim-blends-engineering-intuition-innovation-across-mobility-tech-robotics","show_page_url":"https://stenobird.com/podcast/why-design-7007437","url":"https://why-design.captivate.fm/episode/how-futurewaves-joachim-blends-engineering-intuition-innovation-across-mobility-tech-robotics","audio_url":"https://episodes.captivate.fm/episode/e9aec61c-2a3f-4790-a1a1-0e3b3a41c9e9.mp3","summary":"What connects electric bikes, mobility systems, high-end wellbeing devices and robotics?  For Joachim, it’s the same mission: design technology that feels intuitive, human, and full of possibility.  With a career spanning Brussels, Copenhagen and London, and now as co-founder of FutureWave, Joachim has spent the past six years building a 25-strong design and engineering studio working across mobility, consumer tech and deep electronics. From shaping early concepts for startup disruptors to helping global brands reimagine their five-to-ten-year vision, his work sits at the intersection of creativity, engineering, and intuition.   In this episode of Why Design, Joachim joins host Chris Whyte to explore what happens when designers and engineers stop working in silos and start behaving like one organism. Together they unpack his “human generative design” philosophy, why intuition still matters in a world obsessed with data, and how FutureWave is helping clients design experiences fit for the next decade of hardware.   Don’t just listen. Go beyond the podcast.  Join the Why Design community → teamkodu.com/events   💡 What You’ll Learn   🧠 Why great design blends poetry and industry, and why Joachim believes designers act as the “glue” between disciplines.  🌍 How FutureWave breaks hardware silos to deliver desirability, feasibility and viability in one loop.  🔁 What “human generative design” looks like, and why iteration and cross-functional filtering beats isolated brainstorming.  🚲 Lessons from working with startups vs. corporates from rapid prototyping to de-risking long-term innovation.  🚆 Where hardware is heading from mobility transformation to miniaturised wellbeing tech and robotics.  💭 Why intuitio…","meta_description":"What connects electric bikes, mobility systems, high-end wellbeing devices and robotics? For Joachim, it’s the same mission: design technology that…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3589,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/why-design-7007437/episodes/how-futurewave-s-joachim-blends-engineering-intuition-innovation-across-mobility-tech-robotics/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/why-design-7007437/how-futurewave-s-joachim-blends-engineering-intuition-innovation-across-mobility-tech-robotics.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}