{"podcast":{"title":"Where We Buy: Retail Real Estate with James Cook","slug":"where-we-buy-retail-real-estate-with-james-cook-547667","podcast_index_feed_id":547667,"rss_url":"https://wherewebuy.libsyn.com/rss","website_url":"http://wherewebuy.show","image_url":"https://static.libsyn.com/p/assets/b/7/f/5/b7f53b95c37f71aae5bbc093207a2619/Where_We_Buy_cover_2024.jpg","author":"James Cook","episode_count":100,"summary":"James Cook and his fellow retail researchers visit shopping destinations around the world, interview retail and real estate executives and discuss market research in a fast-paced and fun setting. James researches retail and real estate for JLL.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/where-we-buy-retail-real-estate-with-james-cook-547667"},"episode":{"title":"The Gen X Shopper - Where We Buy #366","slug":"the-gen-x-shopper-where-we-buy-366","published_at":"2026-01-23T18:35:00+00:00","page_url":"https://stenobird.com/podcast/where-we-buy-retail-real-estate-with-james-cook-547667/the-gen-x-shopper-where-we-buy-366","show_page_url":"https://stenobird.com/podcast/where-we-buy-retail-real-estate-with-james-cook-547667","url":"https://wherewebuy.show/the-gen-x-shopper-where-we-buy-366","audio_url":"https://traffic.libsyn.com/secure/wherewebuy/WWB_366_-_Gen_X_Roundtable.mp3?dest-id=522615","summary":"Stephanie Cegielski is Vice President, Research and Public Relations at ICSC, where she leads consumer research initiatives. Cegielski explains why Generation X—born between 1965 and 1980—represents a significant but overlooked opportunity for retailers and shopping center owners. Despite comprising only 19% of the U.S. population, Gen X accounts for a third of total consumer spending. She discusses Gen X shopping behaviors, including their preference for in-store experiences over online shopping, their resistance to social media influencer marketing, and their focus on high-dollar purchases like luxury goods. Joining the discussion are Ana Leon, Director of Retail Research at Nuveen; Mike Jordan, Director of Research at Big V Property Group; Gregg Katz, Director, Business Industry Solutions - Real Estate at Esri; and Meghann Martindale, Principal, Director Market Intelligence, Retail at Avison Young. The panel explores how Gen X's unique position as the \"sandwich generation\"—caring for aging parents while supporting their own children—drives their spending patterns, and why this generation's hybrid approach to technology makes them the ideal omnichannel consumer. James Cook is the Director of Retail Research in the Americas for JLL. Subscribe: Apple Podcasts | Spotify Listen: WhereWeBuy.show Email: jamesd.cook@jll.com YouTube: http://everythingweknow.show/ Read more retail research here: http://www.us.jll.com/retail Theme music is Run in the Night by The Good Lawdz, under Creative Commons license .","meta_description":"Stephanie Cegielski is Vice President, Research and Public Relations at ICSC, where she leads consumer research initiatives. Cegielski explains why Genera…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3030,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/where-we-buy-retail-real-estate-with-james-cook-547667/episodes/the-gen-x-shopper-where-we-buy-366/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/where-we-buy-retail-real-estate-with-james-cook-547667/the-gen-x-shopper-where-we-buy-366.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}