{"podcast":{"title":"What the Fundraising","slug":"what-the-fundraising-4083661","podcast_index_feed_id":4083661,"rss_url":"https://feeds.megaphone.fm/what-the-fundraising","website_url":"https://malloryerickson.com/Podcast/","image_url":"https://megaphone.imgix.net/podcasts/da8b9e20-daa4-11eb-bb81-87d9ee1fa7bb/image/What_the_Fundraising_-_podcast_artwork.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Mallory Erickson","episode_count":312,"summary":"What the Fundraising is the podcast for impact leaders and change-makers who are tired of doing things the old school way and are looking for best practices to raise money, run their organization, and think about the nonprofit sector in a whole new way. Every Tuesday for 40-60 min, your host, Mallory Erickson, will be having real and raw conversations with some of the best personal and professional development experts, many of whom are outside the nonprofit sector. These are bestselling authors, world-renowned researchers, and TEDx experts, most of whom have never spoken to a non-profit audience before. They have come ready to share expertise, lessons, and stories that will fundamentally change the way you show up as a leader and fundraiser. There are so many valuable lessons nonprofit leaders are missing because they are outside of their typical orbit, but no more. Mallory is bringing them in and helping to apply her guest's expertise to disrupt the nonprofit sector once and for all. So if you are ready to learn how to upgrade your fundraising strategy, leadership skills, energy, habits, and mindset to bring in more funding and actually have some fun doing it, then this is the ri…","last_synced_at":"2026-06-16T22:17:44.649319+00:00","page_url":"https://stenobird.com/podcast/what-the-fundraising-4083661"},"episode":{"title":"285: Shaking Up Major Gift Strategies Through Interdisciplinary Collaboration with Meg George","slug":"285-shaking-up-major-gift-strategies-through-interdisciplinary-collaboration-with-meg-george","published_at":"2026-03-03T11:00:00+00:00","page_url":"https://stenobird.com/podcast/what-the-fundraising-4083661/285-shaking-up-major-gift-strategies-through-interdisciplinary-collaboration-with-meg-george","show_page_url":"https://stenobird.com/podcast/what-the-fundraising-4083661","url":"https://traffic.megaphone.fm/ICAAL7745242751.mp3?updated=1772479524","audio_url":"https://traffic.megaphone.fm/ICAAL7745242751.mp3?updated=1772479524","summary":"Generosity is a muscle that must be trained, but in the nonprofit sector, we often wait for donors to find us rather than building the bridges they need to cross. Real progress requires shaking up the status quo and recognizing that philanthropy does not exist in a vacuum; it is complemented by finance, psychology, technology, and tax law. In this conversation, Mallory is joined by Meg George to explore how to move away from \"rinse and repeat\" fundraising toward a model of sophisticated curiosity. They dive into the necessity of treating major gift solicitation with the rigor of a business plan while maintaining the soulful, emotional connection that drives true generosity. Join them to gain insight into the art of \"qualification\" through open-ended questioning, the role of leadership in reducing \"ask\" anxiety, and how to leverage interdisciplinary knowledge to solve social problems at scale. Key takeaways from the episode: Stop using \"rinse and repeat\" fundraising manuals and start prioritizing personalized, human-to-human curiosity. Solve problems at scale by bringing experts in finance, psychology, and technology to the fundraising table. View yourself as a facilitator matching a donor’s soulful goals with a rock-solid business plan. Use open-ended questions to uncover the perfect intersection of a donor's financial capacity and their personal values. Shift leadership focus from high-pressure dollar targets to meaningful, well-categorized donor interactions. Get all the resources from today’s episode here. Support for this show is brought to you by Practivated. Practivated delivers AI-powered donor conversation simulations that let fundraisers practice in a private, judgment‑free space—building confidence, refining messaging, and improving outcomes before the real c…","meta_description":"Generosity is a muscle that must be trained, but in the nonprofit sector, we often wait for donors to find us rather than building the bridges they need t…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1436,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/what-the-fundraising-4083661/episodes/285-shaking-up-major-gift-strategies-through-interdisciplinary-collaboration-with-meg-george/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/what-the-fundraising-4083661/285-shaking-up-major-gift-strategies-through-interdisciplinary-collaboration-with-meg-george.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}