{"podcast":{"title":"What the Fundraising","slug":"what-the-fundraising-4083661","podcast_index_feed_id":4083661,"rss_url":"https://feeds.megaphone.fm/what-the-fundraising","website_url":"https://malloryerickson.com/Podcast/","image_url":"https://megaphone.imgix.net/podcasts/da8b9e20-daa4-11eb-bb81-87d9ee1fa7bb/image/What_the_Fundraising_-_podcast_artwork.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Mallory Erickson","episode_count":312,"summary":"What the Fundraising is the podcast for impact leaders and change-makers who are tired of doing things the old school way and are looking for best practices to raise money, run their organization, and think about the nonprofit sector in a whole new way. Every Tuesday for 40-60 min, your host, Mallory Erickson, will be having real and raw conversations with some of the best personal and professional development experts, many of whom are outside the nonprofit sector. These are bestselling authors, world-renowned researchers, and TEDx experts, most of whom have never spoken to a non-profit audience before. They have come ready to share expertise, lessons, and stories that will fundamentally change the way you show up as a leader and fundraiser. There are so many valuable lessons nonprofit leaders are missing because they are outside of their typical orbit, but no more. Mallory is bringing them in and helping to apply her guest's expertise to disrupt the nonprofit sector once and for all. So if you are ready to learn how to upgrade your fundraising strategy, leadership skills, energy, habits, and mindset to bring in more funding and actually have some fun doing it, then this is the ri…","last_synced_at":"2026-06-16T22:17:44.649319+00:00","page_url":"https://stenobird.com/podcast/what-the-fundraising-4083661"},"episode":{"title":"284: Breaking the Stigma: Fundraising and Hope in Lung Cancer Research with Natalie Reilly-Finch","slug":"284-breaking-the-stigma-fundraising-and-hope-in-lung-cancer-research-with-natalie-reilly-finch","published_at":"2026-02-24T11:00:00+00:00","page_url":"https://stenobird.com/podcast/what-the-fundraising-4083661/284-breaking-the-stigma-fundraising-and-hope-in-lung-cancer-research-with-natalie-reilly-finch","show_page_url":"https://stenobird.com/podcast/what-the-fundraising-4083661","url":"https://traffic.megaphone.fm/ICAAL7001887821.mp3?updated=1771874082","audio_url":"https://traffic.megaphone.fm/ICAAL7001887821.mp3?updated=1771874082","summary":"What does it really take to raise money for a cause that many people misunderstand? In this conversation, Natalie Reilly-Finch, the Vice President of Growth at the Lung Cancer Research Foundation (LCRF), shares the real challenges behind fundraising for lung cancer research and the responsibility that comes with it. She has been working in fundraising since she was 18 and now leads LCRF's growth efforts. She explains that LCRF is the largest private funder of lung cancer research, helping to close the gap left by limited federal funding. Natalie is deeply committed to changing public perception and supporting everyone affected by lung cancer. During the discussion, Natalie addresses the stigma surrounding lung cancer, especially the belief that it only affects smokers or that it is not a woman's disease. She explains how fundraisers must create urgency without making people feel blamed or judged. She also talks about understanding donor motivations, listening carefully, and using data to build strong connections. Through personal stories and practical advice, Natalie highlights the importance of empathy and flexibility while continuing the fight for a cure. In this episode, you will be able to: Understand the stigma surrounding lung cancer and how it impacts fundraising efforts. Recognize the importance of balancing urgency with hope in cause-based messaging. Learn how to communicate about sensitive issues without blaming or shaming affected communities. Discover how donor segmentation and data can improve fundraising effectiveness. Gain insights into identifying and aligning with a donor's deeper motivations. Get all the resources from today’s episode here. Support for this show is brought to you by Practivated. Practivated delivers AI-powered donor conversation simul…","meta_description":"What does it really take to raise money for a cause that many people misunderstand? In this conversation, Natalie Reilly-Finch, the Vice President of Grow…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1542,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/what-the-fundraising-4083661/episodes/284-breaking-the-stigma-fundraising-and-hope-in-lung-cancer-research-with-natalie-reilly-finch/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/what-the-fundraising-4083661/284-breaking-the-stigma-fundraising-and-hope-in-lung-cancer-research-with-natalie-reilly-finch.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}