{"podcast":{"title":"What's Next! with Tiffani Bova","slug":"what-s-next-with-tiffani-bova-204054","podcast_index_feed_id":204054,"rss_url":"https://whatsnextpodcast.libsyn.com/rss","website_url":"http://whatsnextpodcast.libsyn.com/website","image_url":"https://static.libsyn.com/p/assets/4/9/4/8/4948bb06fc5d974ce5bbc093207a2619/iTunes-Whats-Next-Thumbnail-v2021-DPM-Edit.jpg","author":"Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst","episode_count":363,"summary":"Welcome to the What's Next! Podcast. I've met so many brilliant people as I traveled the globe and have had some fascinating conversations that I've wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have inspired me. Whether I am preparing for a keynote speech or writing for publications such as Harvard Business Review and Huffington Post, these are my go-to people. My goal with the What's Next! podcast is to keep you thinking and to challenge you to think about What's Next!","last_synced_at":"2026-06-19T02:18:53.537358+00:00","page_url":"https://stenobird.com/podcast/what-s-next-with-tiffani-bova-204054"},"episode":{"title":"The Most Important Question in Strategy with Roger Martin","slug":"the-most-important-question-in-strategy-with-roger-martin","published_at":"2026-05-07T14:00:00+00:00","page_url":"https://stenobird.com/podcast/what-s-next-with-tiffani-bova-204054/the-most-important-question-in-strategy-with-roger-martin","show_page_url":"https://stenobird.com/podcast/what-s-next-with-tiffani-bova-204054","url":"https://whatsnextpodcast.libsyn.com/the-most-important-question-in-strategy-with-roger-martin","audio_url":"https://traffic.libsyn.com/secure/whatsnextpodcast/Ep_345_-_Roger_Martin.mp3?dest-id=545912","summary":"Welcome to the What's Next! Podcast with Tiffani Bova. I'm thrilled to welcome you back to a series I did with my dear friend, Roger Martin. He's the author of the amazing book, Playing to Win. In this episode, we discuss the concept of what would have to be true for something to be a good idea. THIS EPISODE IS PERFECT FOR…anyone frustrated by endless debates who wants a smarter way to make strategic decisions. TODAY'S MAIN MESSAGE…most teams get stuck arguing about what's true when the better question is what would have to be true. In this conversation, Roger reframes one of the most common breakdowns in strategy: teams debating data, context, and \"facts\" without ever moving forward. Instead of trying to prove what's true today, he introduces a more powerful approach, working backward from a future outcome and asking what conditions must exist for it to succeed. KEY TAKEAWAYS… \"What would have to be true\" shifts teams from arguing about data to aligning on logic. Strong strategies often make something true that isn't true yet. Breaking goals into assumptions exposes whether a plan is realistic or wishful thinking. WHAT I LOVE MOST…the idea that strategy isn't about proving you're right, it's about testing whether your thinking holds up. When you shift from \"this is true\" to \"what would have to be true,\" the conversation changes completely. It removes ego, surfaces assumptions, and forces clarity. Running Time: 27:35 Subscribe on iTunes Find Tiffani Online: LinkedIn Facebook X Find Roger Online: LinkedIn Website Show Summary on Substack","meta_description":"Welcome to the What's Next! Podcast with Tiffani Bova. I'm thrilled to welcome you back to a series I did with my dear friend, Roger Martin. He's the auth…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1656,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/what-s-next-with-tiffani-bova-204054/episodes/the-most-important-question-in-strategy-with-roger-martin/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/what-s-next-with-tiffani-bova-204054/the-most-important-question-in-strategy-with-roger-martin.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}