{"podcast":{"title":"What's Next! with Tiffani Bova","slug":"what-s-next-with-tiffani-bova-204054","podcast_index_feed_id":204054,"rss_url":"https://whatsnextpodcast.libsyn.com/rss","website_url":"http://whatsnextpodcast.libsyn.com/website","image_url":"https://static.libsyn.com/p/assets/4/9/4/8/4948bb06fc5d974ce5bbc093207a2619/iTunes-Whats-Next-Thumbnail-v2021-DPM-Edit.jpg","author":"Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst","episode_count":363,"summary":"Welcome to the What's Next! Podcast. I've met so many brilliant people as I traveled the globe and have had some fascinating conversations that I've wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have inspired me. Whether I am preparing for a keynote speech or writing for publications such as Harvard Business Review and Huffington Post, these are my go-to people. My goal with the What's Next! podcast is to keep you thinking and to challenge you to think about What's Next!","last_synced_at":"2026-06-19T02:18:53.537358+00:00","page_url":"https://stenobird.com/podcast/what-s-next-with-tiffani-bova-204054"},"episode":{"title":"The Discipline Behind Hypergrowth with Denise Persson","slug":"the-discipline-behind-hypergrowth-with-denise-persson","published_at":"2026-06-11T20:12:00+00:00","page_url":"https://stenobird.com/podcast/what-s-next-with-tiffani-bova-204054/the-discipline-behind-hypergrowth-with-denise-persson","show_page_url":"https://stenobird.com/podcast/what-s-next-with-tiffani-bova-204054","url":"https://whatsnextpodcast.libsyn.com/the-discipline-behind-hypergrowth-with-denise-persson","audio_url":"https://traffic.libsyn.com/secure/whatsnextpodcast/Ep_350_-_Denise_Persson.mp3?dest-id=545912","summary":"Welcome to the What's Next! Podcast with Tiffani Bova. This week, I'm delighted to speak with Denise Persson. She is the Chief Marketing Officer at Snowflake and co-author of Make It Snow: From Zero to Billions. Over the last 25 years, Denise has helped build and scale some of the most recognizable enterprise technology companies, including Snowflake, Apigee, and Genesis, guiding organizations through hyper-growth, IPOs, acquisitions, and major market shifts. What I really love about Denise's perspective is that she understands growth isn't just about demand generation or pipeline, it's about building the operational alignment, customer trust, and internal culture that allow companies to scale sustainably. So today we're going to dive right into these topics. THIS EPISODE IS PERFECT FOR…marketing leaders and growth-focused executives helping teams stay aligned while navigating rapid change and ambitious growth goals. TODAY'S MAIN MESSAGE…many companies believe growth comes from moving faster, launching more campaigns, or constantly evolving their message. Denise argues the opposite. Drawing from her experience helping scale Snowflake into one of the most successful technology companies in the world, Denise explains why some of the biggest growth opportunities come from creating clarity and not complexity. Denise and Tiffani discuss what happens when organizations grow faster than their processes, why customer advocacy is more powerful than any marketing campaign, and how leaders can balance innovation with consistency. KEY TAKEAWAYS: Category creation succeeds when customers immediately understand the value. Consistency creates trust for customers, employees, and partners. Hypergrowth often exposes gaps in leadership, hiring, and alignment. Strong data foundations are…","meta_description":"Welcome to the What's Next! Podcast with Tiffani Bova. This week, I'm delighted to speak with Denise Persson. She is the Chief Marketing Officer at Snowfl…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2106,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/what-s-next-with-tiffani-bova-204054/episodes/the-discipline-behind-hypergrowth-with-denise-persson/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/what-s-next-with-tiffani-bova-204054/the-discipline-behind-hypergrowth-with-denise-persson.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}