{"podcast":{"title":"What's Next! with Tiffani Bova","slug":"what-s-next-with-tiffani-bova-204054","podcast_index_feed_id":204054,"rss_url":"https://whatsnextpodcast.libsyn.com/rss","website_url":"http://whatsnextpodcast.libsyn.com/website","image_url":"https://static.libsyn.com/p/assets/4/9/4/8/4948bb06fc5d974ce5bbc093207a2619/iTunes-Whats-Next-Thumbnail-v2021-DPM-Edit.jpg","author":"Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst","episode_count":363,"summary":"Welcome to the What's Next! Podcast. I've met so many brilliant people as I traveled the globe and have had some fascinating conversations that I've wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have inspired me. Whether I am preparing for a keynote speech or writing for publications such as Harvard Business Review and Huffington Post, these are my go-to people. My goal with the What's Next! podcast is to keep you thinking and to challenge you to think about What's Next!","last_synced_at":"2026-06-19T02:18:53.537358+00:00","page_url":"https://stenobird.com/podcast/what-s-next-with-tiffani-bova-204054"},"episode":{"title":"Building Brands Customers Remember with John Dwyer","slug":"building-brands-customers-remember-with-john-dwyer","published_at":"2026-01-15T15:00:00+00:00","page_url":"https://stenobird.com/podcast/what-s-next-with-tiffani-bova-204054/building-brands-customers-remember-with-john-dwyer","show_page_url":"https://stenobird.com/podcast/what-s-next-with-tiffani-bova-204054","url":"https://whatsnextpodcast.libsyn.com/building-brands-customers-remember-with-john-dwyer","audio_url":"https://traffic.libsyn.com/secure/whatsnextpodcast/Ep_329_-_John_Dwyer.mp3?dest-id=545912","summary":"Welcome to the What's Next! Podcast with Tiffani Bova. This week I have the pleasure of welcoming from Australia, John Dwyer, also known as JD. He is a direct response customer attraction expert who thinks way outside the box. His marketing consultancy business is called the Institute of Wow and JD's mantra is that one's marketing needs to wow prospects. I'm sure you all understand exactly why I invited him to our show but dive into what you should be doing to grow and build a successful business in 2026. THIS EPISODE IS PERFECT FOR…leaders, founders, and marketers who want to stand out in crowded markets and create real customer loyalty without relying on gimmicks or short-term tactics. TODAY'S MAIN MESSAGE…most companies say they care about customers—but very few design their business around them. In this episode, we explore what actually separates brands people remember from those they forget. John challenges leaders to rethink how they show up for customers, arguing that sustainable success comes from intentional experiences, not louder marketing. KEY TAKEAWAYS… How small, thoughtful actions can create disproportionate brand impact. The difference between being visible and being memorable. How leaders can embed customer-first thinking into everyday decisions. WHAT I LOVE MOST…I loved John's reminder that meaningful differentiation doesn't come from copying what others are doing—it comes from truly understanding your customer and being willing to act on that insight. His perspective reinforces that growth isn't about chasing trends, but about committing to experiences that people actually care about. Running Time: 30:47 Subscribe on iTunes Find Tiffani Online: LinkedIn Facebook X Find John Online: LinkedIn Website","meta_description":"Welcome to the What's Next! Podcast with Tiffani Bova. This week I have the pleasure of welcoming from Australia, John Dwyer, also known as JD. He is a di…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1848,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/what-s-next-with-tiffani-bova-204054/episodes/building-brands-customers-remember-with-john-dwyer/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/what-s-next-with-tiffani-bova-204054/building-brands-customers-remember-with-john-dwyer.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}