{"podcast":{"title":"Wharton Marketing Matters","slug":"wharton-marketing-matters-4542211","podcast_index_feed_id":4542211,"rss_url":"https://feeds.acast.com/public/shows/63ea72a402ceee00119a07fe","website_url":"https://feeds.acast.com/public/shows/wharton-marketing-matters","image_url":"https://assets.pippa.io/shows/63ea72a402ceee00119a07fe/1760104180893-34753400-095c-4b4d-879b-81a5f0a25b80.jpeg","author":"Wharton Podcast Network","episode_count":309,"summary":"Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-02T22:20:52.391591+00:00","page_url":"https://stenobird.com/podcast/wharton-marketing-matters-4542211"},"episode":{"title":"Zillow's VP of Brand and Product Marketing, Beverly Jackson","slug":"zillow-s-vp-of-brand-and-product-marketing-beverly-jackson","published_at":"2026-02-19T09:00:00+00:00","page_url":"https://stenobird.com/podcast/wharton-marketing-matters-4542211/zillow-s-vp-of-brand-and-product-marketing-beverly-jackson","show_page_url":"https://stenobird.com/podcast/wharton-marketing-matters-4542211","url":"https://knowledge.wharton.upenn.edu/podcast/marketing-matters/zillows-vp-of-brand-and-product-marketing-beverly-jackson/","audio_url":"https://sphinx.acast.com/p/open/s/63ea72a402ceee00119a07fe/e/6995d7d34c238f5dcaf83671/media.mp3","summary":"Beverly Jackson, Vice President of Brand and Product Marketing at Zillow, joins Barbara & Americus to explain how the company’s two-sided marketplace, consumer-first philosophy, and campaigns like “Someday Starts Today” leverage data, AI-driven tools, and brand storytelling to reduce uncertainty, build trust, and modernize the home buying and renting experience. Hosted on Acast. See acast.com/privacy for more information.","meta_description":"Beverly Jackson, Vice President of Brand and Product Marketing at Zillow, joins Barbara & Americus to explain how the company’s two-sided marketplace,…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2106,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/wharton-marketing-matters-4542211/episodes/zillow-s-vp-of-brand-and-product-marketing-beverly-jackson/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/wharton-marketing-matters-4542211/zillow-s-vp-of-brand-and-product-marketing-beverly-jackson.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}