{"podcast":{"title":"Wharton Marketing Matters","slug":"wharton-marketing-matters-4542211","podcast_index_feed_id":4542211,"rss_url":"https://feeds.acast.com/public/shows/63ea72a402ceee00119a07fe","website_url":"https://feeds.acast.com/public/shows/wharton-marketing-matters","image_url":"https://assets.pippa.io/shows/63ea72a402ceee00119a07fe/1760104180893-34753400-095c-4b4d-879b-81a5f0a25b80.jpeg","author":"Wharton Podcast Network","episode_count":309,"summary":"Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-02T22:20:52.391591+00:00","page_url":"https://stenobird.com/podcast/wharton-marketing-matters-4542211"},"episode":{"title":"Piedmont Healthcare’s Marketing Strategy for Building Trust","slug":"piedmont-healthcare-s-marketing-strategy-for-building-trust","published_at":"2026-07-02T11:30:00+00:00","page_url":"https://stenobird.com/podcast/wharton-marketing-matters-4542211/piedmont-healthcare-s-marketing-strategy-for-building-trust","show_page_url":"https://stenobird.com/podcast/wharton-marketing-matters-4542211","url":"https://knowledge.wharton.upenn.edu/podcast/marketing-matters/piedmont-healthcares-marketing-strategy-for-building-trust/","audio_url":"https://sphinx.acast.com/p/open/s/63ea72a402ceee00119a07fe/e/6a45df91a736775b26eaa76a/media.mp3","summary":"How do you market healthcare in a way that builds trust? Kate Metzinger, Vice President of Marketing and Physician Outreach at Piedmont Healthcare, discusses her transition from consumer packaged goods to healthcare, why authentic storytelling is more effective than statistics, how marketing can drive growth in a mission-driven organization, and how AI is helping improve both the patient and provider experience. She also shares lessons on measuring marketing effectiveness, leading organizational change, and applying timeless marketing principles in one of the most trust-driven industries.  Hosted on Acast. See acast.com/privacy for more information.","meta_description":"How do you market healthcare in a way that builds trust? Kate Metzinger, Vice President of Marketing and Physician Outreach at Piedmont Healthcare, discus…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1792,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/wharton-marketing-matters-4542211/episodes/piedmont-healthcare-s-marketing-strategy-for-building-trust/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/wharton-marketing-matters-4542211/piedmont-healthcare-s-marketing-strategy-for-building-trust.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}