{"podcast":{"title":"Wharton Marketing Matters","slug":"wharton-marketing-matters-4542211","podcast_index_feed_id":4542211,"rss_url":"https://feeds.acast.com/public/shows/63ea72a402ceee00119a07fe","website_url":"https://feeds.acast.com/public/shows/wharton-marketing-matters","image_url":"https://assets.pippa.io/shows/63ea72a402ceee00119a07fe/1760104180893-34753400-095c-4b4d-879b-81a5f0a25b80.jpeg","author":"Wharton Podcast Network","episode_count":309,"summary":"Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-02T22:20:52.391591+00:00","page_url":"https://stenobird.com/podcast/wharton-marketing-matters-4542211"},"episode":{"title":"Navigating Marketing Shifts Amid AI, Inflation, and Cultural Change","slug":"navigating-marketing-shifts-amid-ai-inflation-and-cultural-change","published_at":"2025-11-20T09:00:00+00:00","page_url":"https://stenobird.com/podcast/wharton-marketing-matters-4542211/navigating-marketing-shifts-amid-ai-inflation-and-cultural-change","show_page_url":"https://stenobird.com/podcast/wharton-marketing-matters-4542211","url":"https://knowledge.wharton.upenn.edu/podcast/marketing-matters/navigating-marketing-shifts-amid-ai-inflation-and-cultural-change/","audio_url":"https://sphinx.acast.com/p/open/s/63ea72a402ceee00119a07fe/e/691cc240589629f7d6e40ab4/media.mp3","summary":"Peter Adams, Senior Writer at Marketing Dive, joins Barbara Kahn to explore how economic bifurcation, evolving loyalty drivers, and rapid advances in AI are forcing marketers to rethink strategies, adapt to cultural moments, and navigate an increasingly complex industry landscape. Hosted on Acast. See acast.com/privacy for more information.","meta_description":"Peter Adams, Senior Writer at Marketing Dive, joins Barbara Kahn to explore how economic bifurcation, evolving loyalty drivers, and rapid advances in AI a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1746,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/wharton-marketing-matters-4542211/episodes/navigating-marketing-shifts-amid-ai-inflation-and-cultural-change/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/wharton-marketing-matters-4542211/navigating-marketing-shifts-amid-ai-inflation-and-cultural-change.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}