{"podcast":{"title":"Wharton Marketing Matters","slug":"wharton-marketing-matters-4542211","podcast_index_feed_id":4542211,"rss_url":"https://feeds.acast.com/public/shows/63ea72a402ceee00119a07fe","website_url":"https://feeds.acast.com/public/shows/wharton-marketing-matters","image_url":"https://assets.pippa.io/shows/63ea72a402ceee00119a07fe/1760104180893-34753400-095c-4b4d-879b-81a5f0a25b80.jpeg","author":"Wharton Podcast Network","episode_count":309,"summary":"Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-02T22:20:52.391591+00:00","page_url":"https://stenobird.com/podcast/wharton-marketing-matters-4542211"},"episode":{"title":"How Liquid Death Builds Marketing That Wins the Internet","slug":"how-liquid-death-builds-marketing-that-wins-the-internet","published_at":"2026-06-18T11:31:58+00:00","page_url":"https://stenobird.com/podcast/wharton-marketing-matters-4542211/how-liquid-death-builds-marketing-that-wins-the-internet","show_page_url":"https://stenobird.com/podcast/wharton-marketing-matters-4542211","url":"https://knowledge.wharton.upenn.edu/podcast/marketing-matters/how-liquid-death-builds-marketing-that-wins-the-internet/","audio_url":"https://sphinx.acast.com/p/open/s/63ea72a402ceee00119a07fe/e/6a33d72f9a9410a97a0bdbe9/media.mp3","summary":"Most brands compete against other brands. Liquid Death competes against entertainment. Greg Fass, Vice President of Marketing at Liquid Death, joins Barbara Kahn and Americus Reed to explain how the company builds campaigns designed to “win the internet.” From hiring comedians and creators instead of traditional marketers to developing ideas in a writer’s room environment, Greg shares the unconventional approach behind one of the most talked-about brands in marketing. They discuss why most people distrust marketing, how humor drives sharing, what brands can learn from entertainment, and the creative process behind some of Liquid Death’s most successful campaigns. Hosted on Acast. See acast.com/privacy for more information.","meta_description":"Most brands compete against other brands. Liquid Death competes against entertainment. Greg Fass, Vice President of Marketing at Liquid Death, joins Barba…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1885,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/wharton-marketing-matters-4542211/episodes/how-liquid-death-builds-marketing-that-wins-the-internet/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/wharton-marketing-matters-4542211/how-liquid-death-builds-marketing-that-wins-the-internet.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}