{"podcast":{"title":"Wharton Marketing Matters","slug":"wharton-marketing-matters-4542211","podcast_index_feed_id":4542211,"rss_url":"https://feeds.acast.com/public/shows/63ea72a402ceee00119a07fe","website_url":"https://feeds.acast.com/public/shows/wharton-marketing-matters","image_url":"https://assets.pippa.io/shows/63ea72a402ceee00119a07fe/1760104180893-34753400-095c-4b4d-879b-81a5f0a25b80.jpeg","author":"Wharton Podcast Network","episode_count":309,"summary":"Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-02T22:20:52.391591+00:00","page_url":"https://stenobird.com/podcast/wharton-marketing-matters-4542211"},"episode":{"title":"Google's Vice President of AI and Marketing Strategy, Joshua Spanier","slug":"google-s-vice-president-of-ai-and-marketing-strategy-joshua-spanier","published_at":"2026-04-09T08:00:00+00:00","page_url":"https://stenobird.com/podcast/wharton-marketing-matters-4542211/google-s-vice-president-of-ai-and-marketing-strategy-joshua-spanier","show_page_url":"https://stenobird.com/podcast/wharton-marketing-matters-4542211","url":"https://knowledge.wharton.upenn.edu/podcast/marketing-matters/googles-vice-president-of-ai-and-marketing-strategy-joshua-spanier/","audio_url":"https://sphinx.acast.com/p/open/s/63ea72a402ceee00119a07fe/e/69d6bb4802639f375c7571f1/media.mp3","summary":"Joshua Spanier, Vice President of AI and Marketing Strategy at Google, joins Barbara & Americus to discuss how artificial intelligence is transforming marketing from efficiency-driven automation to creative empowerment, redefining customer value, and enabling more personalized, “quest”-based consumer experiences. Hosted on Acast. See acast.com/privacy for more information.","meta_description":"Joshua Spanier, Vice President of AI and Marketing Strategy at Google, joins Barbara & Americus to discuss how artificial intelligence is transforming…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1987,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/wharton-marketing-matters-4542211/episodes/google-s-vice-president-of-ai-and-marketing-strategy-joshua-spanier/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/wharton-marketing-matters-4542211/google-s-vice-president-of-ai-and-marketing-strategy-joshua-spanier.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}