{"podcast":{"title":"Wharton Marketing Matters","slug":"wharton-marketing-matters-4542211","podcast_index_feed_id":4542211,"rss_url":"https://feeds.acast.com/public/shows/63ea72a402ceee00119a07fe","website_url":"https://feeds.acast.com/public/shows/wharton-marketing-matters","image_url":"https://assets.pippa.io/shows/63ea72a402ceee00119a07fe/1760104180893-34753400-095c-4b4d-879b-81a5f0a25b80.jpeg","author":"Wharton Podcast Network","episode_count":309,"summary":"Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-02T22:20:52.391591+00:00","page_url":"https://stenobird.com/podcast/wharton-marketing-matters-4542211"},"episode":{"title":"Athletic Brewing’s Senior Director of Marketing, Rosalie Kennedy","slug":"athletic-brewing-s-senior-director-of-marketing-rosalie-kennedy","published_at":"2026-05-21T14:03:42+00:00","page_url":"https://stenobird.com/podcast/wharton-marketing-matters-4542211/athletic-brewing-s-senior-director-of-marketing-rosalie-kennedy","show_page_url":"https://stenobird.com/podcast/wharton-marketing-matters-4542211","url":"https://knowledge.wharton.upenn.edu/podcast/marketing-matters/athletic-brewings-senior-director-of-marketing-rosalie-kennedy/","audio_url":"https://sphinx.acast.com/p/open/s/63ea72a402ceee00119a07fe/e/6a0f10bf3bbd73b46e4fe5a4/media.mp3","summary":"Rosalie Kennedy, Senior Director of Marketing at Athletic Brewing, discusses how the company helped transform non alcoholic beer from a niche category into a mainstream lifestyle brand. Rosalie shares how Athletic Brewing built cultural relevance around wellness, taste, and social connection, why authenticity matters in a crowded beverage market, and how changing consumer behavior is reshaping the future of beer. The conversation also explores category growth, brand positioning, distribution strategy, and how Athletic Brewing is thinking about younger consumers and evolving drinking habits.  Hosted on Acast. See acast.com/privacy for more information.","meta_description":"Rosalie Kennedy, Senior Director of Marketing at Athletic Brewing, discusses how the company helped transform non alcoholic beer from a niche category int…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1807,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/wharton-marketing-matters-4542211/episodes/athletic-brewing-s-senior-director-of-marketing-rosalie-kennedy/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/wharton-marketing-matters-4542211/athletic-brewing-s-senior-director-of-marketing-rosalie-kennedy.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}