{"podcast":{"title":"Weddings Unscripted","slug":"weddings-unscripted-7107449","podcast_index_feed_id":7107449,"rss_url":"https://feeds.libsyn.com/556312/rss","website_url":"https://sites.libsyn.com/556312","image_url":"https://static.libsyn.com/p/assets/6/1/e/9/61e94209fe3caf4fe55e3c100dce7605/5.png","author":"Alexandra Pare","episode_count":51,"summary":"With over 18 years of planning and designing weddings, we have seen it all! Join us for a fun and insightful journey as we laugh, cry, and learn together on Weddings Unscripted – because planning a wedding is just as unforgettable as the big day itself! Subscribe today and be the first to listen! Launching January 10, 2025.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/weddings-unscripted-7107449"},"episode":{"title":"Ep 47 • Social Media Strategy for Wedding Vendors: How to Attract, Engage & Convert Modern Couples","slug":"ep-47-social-media-strategy-for-wedding-vendors-how-to-attract-engage-convert-modern-couples","published_at":"2026-04-22T08:00:00+00:00","page_url":"https://stenobird.com/podcast/weddings-unscripted-7107449/ep-47-social-media-strategy-for-wedding-vendors-how-to-attract-engage-convert-modern-couples","show_page_url":"https://stenobird.com/podcast/weddings-unscripted-7107449","url":"https://f3ff8f39-81f5-4e6c-862a-d1a388f3e252.libsyn.com/ep-47-social-media-strategy-for-wedding-vendors-how-to-attract-engage-convert-modern-couples","audio_url":"https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/f3ff8f39-81f5-4e6c-862a-d1a388f3e252/WU_-_Ep_47.mp3?dest-id=4805187","summary":"Are you posting constantly but still hearing crickets? The rules of wedding vendor marketing have changed — and social media alone won't save you. In this episode, we sit down with social media strategist Heidi Schmidt of Heidi Schmidt Creative to unpack what's actually working in 2026: from building authentic content and nurturing leads, to understanding Gen Z couples and knowing exactly where your clients are coming from. Heidi breaks down the full lead lifecycle, from follower to signed contract, and shares actionable frameworks for multi-channel marketing, smart follow-up sequences, and understanding your ideal client avatar. Whether you're a wedding photographer, planner, or florist trying to figure out TikTok — this episode is your social media strategy session. Key Takeaways: Stop Using Social Media Like a Billboard. Audiences want to be brought into your world, not sold at. Scarcity tactics and \"slots available\" posts belong in Stories, not your feed. You Cannot Rely on Social Media Alone — Know Where Your Leads Actually Come From . If Instagram went down tomorrow, would your business survive? Multi-channel marketing — email lists, referrals, Google, networking, vendor relationships — is non-negotiable. Gen Z Converts Through Trust, Transparency & Speed . They want pricing transparency, fast responses, authentic brand voice, and value alignment. Chapters: 00:00:55 Meet Heidi Schmidt of Heidi Schmidt Creative 00:05:07 Quality Over Quantity: Why Follower Count Is the Wrong Metric 00:05:31 Stop Using Social Media Like a Billboard 00:07:00 Behind-the-Scenes Content: What Wedding Photographers & Vendors Should Be Posting 00:08:34 The Truth About Scarcity Tactics — When They Work & When to Ditch Them 00:10:19 Why You Can't Rely Solely on Social Media for Your Wedding…","meta_description":"Are you posting constantly but still hearing crickets? The rules of wedding vendor marketing have changed — and social media alone won't save you. In this…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3365,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/weddings-unscripted-7107449/episodes/ep-47-social-media-strategy-for-wedding-vendors-how-to-attract-engage-convert-modern-couples/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/weddings-unscripted-7107449/ep-47-social-media-strategy-for-wedding-vendors-how-to-attract-engage-convert-modern-couples.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}