{"podcast":{"title":"Weddings Unscripted","slug":"weddings-unscripted-7107449","podcast_index_feed_id":7107449,"rss_url":"https://feeds.libsyn.com/556312/rss","website_url":"https://sites.libsyn.com/556312","image_url":"https://static.libsyn.com/p/assets/6/1/e/9/61e94209fe3caf4fe55e3c100dce7605/5.png","author":"Alexandra Pare","episode_count":51,"summary":"With over 18 years of planning and designing weddings, we have seen it all! Join us for a fun and insightful journey as we laugh, cry, and learn together on Weddings Unscripted – because planning a wedding is just as unforgettable as the big day itself! Subscribe today and be the first to listen! Launching January 10, 2025.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/weddings-unscripted-7107449"},"episode":{"title":"Ep 34 • Gen Z Weddings: How the Next Generation Chooses Vendors (with Adrienna McDermott)","slug":"ep-34-gen-z-weddings-how-the-next-generation-chooses-vendors-with-adrienna-mcdermott","published_at":"2026-01-07T09:00:00+00:00","page_url":"https://stenobird.com/podcast/weddings-unscripted-7107449/ep-34-gen-z-weddings-how-the-next-generation-chooses-vendors-with-adrienna-mcdermott","show_page_url":"https://stenobird.com/podcast/weddings-unscripted-7107449","url":"https://f3ff8f39-81f5-4e6c-862a-d1a388f3e252.libsyn.com/ep-34-gen-z-weddings-how-the-next-generation-chooses-vendors-with-adrienna-mcdermott","audio_url":"https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/f3ff8f39-81f5-4e6c-862a-d1a388f3e252/WU_-_34_-_GenZs.mp3?dest-id=4805187","summary":"Wondering how Gen Z couples are really finding, vetting, and choosing their wedding vendors—and why what worked five years ago might not work anymore? In this episode of Weddings Unscripted , we are joined by Adrienna McDermott of Ava , an expert on Gen Z consumer behavior, to unpack how the next generation approaches wedding planning. From how Gen Z shops and researches to what builds trust (and what turns them off), this conversation offers an inside look at how younger couples qualify vendors, make decisions, and define value. Whether you're a wedding professional trying to stay relevant or a couple planning a wedding in a digital-first world, this episode offers timely insight into where the industry is heading next. In This Episode, We Discuss… How Gen Z approaches vendor research and decision-making The platforms Gen Z actually uses to find and vet wedding professionals What authenticity means to younger couples—and how they define trust How values, transparency, and representation influence buying decisions What vendors can do now to better connect with Gen Z clients Chapters [00:00] Introducing Adrienna of Ava and the Gen Z lens [06:40] How Gen Z shops differently than Millennials [14:25] Where Gen Z finds wedding vendors [22:10] Trust, transparency, and authenticity [31:00] What turns Gen Z couples off instantly [39:15] How vendors can adapt without losing themselves Connect with us: Visit our website: www.weddingsunscripted.com Cherry Blossom Weddings & Events: www.cherryblossomwe.com Follow us on our socials: Facebook: https://www.facebook.com/profile.php?id=61572429101755 Instagram: @weddings_unscripted TikTok: @weddings_unscripted","meta_description":"Wondering how Gen Z couples are really finding, vetting, and choosing their wedding vendors—and why what worked five years ago might not work anymore? In…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3701,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/weddings-unscripted-7107449/episodes/ep-34-gen-z-weddings-how-the-next-generation-chooses-vendors-with-adrienna-mcdermott/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/weddings-unscripted-7107449/ep-34-gen-z-weddings-how-the-next-generation-chooses-vendors-with-adrienna-mcdermott.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}