{"podcast":{"title":"Wealthyist","slug":"wealthyist-7108446","podcast_index_feed_id":7108446,"rss_url":"https://feeds.transistor.fm/wealthyist","website_url":null,"image_url":"https://img.transistorcdn.com/9fzlYgQSKs2GTe84t3M6JP01XMEUpR9pXCxWgyUN6CY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83MWRm/YWQ1NmRjOWIwNmNm/MjExZmE3MjViNTU0/Njk5NC5qcGc.jpg","author":"Annex Wealth Management","episode_count":72,"summary":"Wealthyist, the podcast that discusses the lifestyles, choices, and strategies of the wealthy. Each week, the Annex Private Client team talks to experts in a variety of areas to discuss trends and paths visited by people who have built or are in the process of building significant wealth.","last_synced_at":"2026-07-27T22:18:55.167980+00:00","page_url":"https://stenobird.com/podcast/wealthyist-7108446"},"episode":{"title":"Wealthyist E45: Anna Franklin on the Real Psychology of Wealthy Home Design","slug":"wealthyist-e45-anna-franklin-on-the-real-psychology-of-wealthy-home-design","published_at":"2025-12-12T20:36:58+00:00","page_url":"https://stenobird.com/podcast/wealthyist-7108446/wealthyist-e45-anna-franklin-on-the-real-psychology-of-wealthy-home-design","show_page_url":"https://stenobird.com/podcast/wealthyist-7108446","url":"https://share.transistor.fm/s/2b998ea6","audio_url":"https://media.transistor.fm/2b998ea6/2f5ebdd5.mp3","summary":"Host: Anthony Mlachnik (Senior Wealth Advisor, Annex Private Client) Guest: Anna Franklin – Founder & Creative Director of Stonehouse Collective (Milwaukee/Wisconsin-based luxury interior design firm) Anna’s Journey Grew up in small-town Wisconsin → studied Public Relations → moved to Chicago for event planning & major-gift fundraising (10 years). Met husband in Chicago, moved back to Wisconsin (Whitefish Bay, Milwaukee area) ~10 years ago to raise family (now 3 kids). After first child, rediscovered creative passion → accidentally fell into home staging → became “the stager of Milwaukee” → pivoted to full interior design during 2020/COVID. Not a formally trained designer; acts as creative director/entrepreneur. Grew Stonehouse Collective to 15 employees (5 full-time designers), opened first retail store in Shorewood in March 2023, and hit record revenue in 2025. Key Themes & Insights on Wealthy Clients Two Types of Clients Today High-customization, unique, heirloom-quality (willing to pay $30k for a sofa). Want the “look” but at the lowest possible price (tariffs & cost pressures pushing this segment). Psychology of Spending Wealth does not equal willingness to spend on furniture/design. Some ultra-wealthy clients buy the $3k sofa because “they don’t care about furniture.” Some middle/upper-middle clients will stretch or max out credit for fully U.S.-made, 40-hands-touched heirloom pieces because that is what they value. It’s never about the dollar amount; it’s about personal values, legacy, memories, and emotional connection. Trends by DemographicYounger / Millennial / Liquidity-Event Wealth Full smart-home integration (Lutron, Sonos, automated showers, security, lighting scenes controlled by phone). Wellness spas at home: cold plunges, saunas, steam,…","meta_description":"Host: Anthony Mlachnik (Senior Wealth Advisor, Annex Private Client) Guest: Anna Franklin – Founder & Creative Director of Stonehouse Collective (Milw…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1798,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/wealthyist-7108446/episodes/wealthyist-e45-anna-franklin-on-the-real-psychology-of-wealthy-home-design/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/wealthyist-7108446/wealthyist-e45-anna-franklin-on-the-real-psychology-of-wealthy-home-design.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}