{"podcast":{"title":"Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast","slug":"voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186","podcast_index_feed_id":754186,"rss_url":"https://rss.art19.com/voices-of-search","website_url":"https://art19.com/shows/voices-of-search","image_url":"https://content.production.cdn.art19.com/images/fe/ee/1c/48/feee1c48-9b36-47c7-a11f-1650a2d93f1b/fa4b82f348f5383fd4b8b01a792484daec584cfd0fa3548ed62e8968844c360e9e32b242c18c98fd406e9cbed030d22fab244da85b86223bf1eb852110319713.jpeg","author":"I Hear Everything","episode_count":1869,"summary":"Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.","last_synced_at":"2026-07-28T02:18:21.747537+00:00","page_url":"https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186"},"episode":{"title":"The impact of AI Search on search behavior","slug":"the-impact-of-ai-search-on-search-behavior","published_at":"2026-04-27T12:00:00+00:00","page_url":"https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/the-impact-of-ai-search-on-search-behavior","show_page_url":"https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186","url":"https://pdst.fm/e/rss.art19.com/episodes/dd2b4f47-6d94-454a-a9fe-6cbbcf98f13f.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0","audio_url":"https://pdst.fm/e/rss.art19.com/episodes/dd2b4f47-6d94-454a-a9fe-6cbbcf98f13f.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0","summary":"53% of users don't return to Google AI mode after initial attempts, revealing the gap between AI search hype and actual user behavior. Garrett Sussman, Director of Marketing at iPullRank, brings enterprise-level insights from analyzing clickstream data and developing relevance engineering frameworks for Fortune 500 clients. The discussion covers iPullRank's three-tier measurement approach (input metrics, channel metrics, performance metrics), the five-pillar relevance engineering framework for AI search optimization, and strategic audience segmentation techniques for navigating personalized AI search results across multiple platforms. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .","meta_description":"53% of users don't return to Google AI mode after initial attempts, revealing the gap between AI search hype and actual user behavior. Garrett Sussman, Di…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2277,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/episodes/the-impact-of-ai-search-on-search-behavior/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/the-impact-of-ai-search-on-search-behavior.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}