{"podcast":{"title":"Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast","slug":"voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186","podcast_index_feed_id":754186,"rss_url":"https://rss.art19.com/voices-of-search","website_url":"https://art19.com/shows/voices-of-search","image_url":"https://content.production.cdn.art19.com/images/fe/ee/1c/48/feee1c48-9b36-47c7-a11f-1650a2d93f1b/fa4b82f348f5383fd4b8b01a792484daec584cfd0fa3548ed62e8968844c360e9e32b242c18c98fd406e9cbed030d22fab244da85b86223bf1eb852110319713.jpeg","author":"I Hear Everything","episode_count":1869,"summary":"Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.","last_synced_at":"2026-07-28T02:18:21.747537+00:00","page_url":"https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186"},"episode":{"title":"The Evolution from SEO to GEO for Modern Marketers","slug":"the-evolution-from-seo-to-geo-for-modern-marketers","published_at":"2026-06-08T12:00:00+00:00","page_url":"https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/the-evolution-from-seo-to-geo-for-modern-marketers","show_page_url":"https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186","url":"https://pdst.fm/e/rss.art19.com/episodes/0e01e99a-a855-44fa-a6cc-5c9738e65e81.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0","audio_url":"https://pdst.fm/e/rss.art19.com/episodes/0e01e99a-a855-44fa-a6cc-5c9738e65e81.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0","summary":"AI search has fundamentally altered buyer behavior, with 47% of go-to-market spending now yielding diminished returns. Liza Adams, AI Advisor and Go-to-Market Strategist at GrowthPath Partners, brings enterprise marketing transformation expertise from leadership roles at Pure Storage, Smartsheet, and major tech companies. The discussion covers her three-layer GEO framework addressing visibility, sentiment, and recommendation optimization, plus strategic approaches for building authentic customer trust through ungated content and community engagement rather than traditional lead generation tactics. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .","meta_description":"AI search has fundamentally altered buyer behavior, with 47% of go-to-market spending now yielding diminished returns. Liza Adams, AI Advisor and Go-to-Ma…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2760,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/episodes/the-evolution-from-seo-to-geo-for-modern-marketers/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/the-evolution-from-seo-to-geo-for-modern-marketers.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}