{"podcast":{"title":"Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast","slug":"voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186","podcast_index_feed_id":754186,"rss_url":"https://rss.art19.com/voices-of-search","website_url":"https://art19.com/shows/voices-of-search","image_url":"https://content.production.cdn.art19.com/images/fe/ee/1c/48/feee1c48-9b36-47c7-a11f-1650a2d93f1b/fa4b82f348f5383fd4b8b01a792484daec584cfd0fa3548ed62e8968844c360e9e32b242c18c98fd406e9cbed030d22fab244da85b86223bf1eb852110319713.jpeg","author":"I Hear Everything","episode_count":1869,"summary":"Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.","last_synced_at":"2026-07-28T02:18:21.747537+00:00","page_url":"https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186"},"episode":{"title":"The biggest SEO metric that no longer matters","slug":"the-biggest-seo-metric-that-no-longer-matters","published_at":"2026-05-26T12:00:00+00:00","page_url":"https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/the-biggest-seo-metric-that-no-longer-matters","show_page_url":"https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186","url":"https://pdst.fm/e/rss.art19.com/episodes/6b9d7931-c369-49c8-abea-1d657f425832.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0","audio_url":"https://pdst.fm/e/rss.art19.com/episodes/6b9d7931-c369-49c8-abea-1d657f425832.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0","summary":"Third-party validation now outweighs traditional SEO metrics in AI-driven search results. Whitney Hart, Chief Strategy Officer at Avenue Z, reveals how enterprise brands must shift from self-promotional content to earning external credibility signals. The discussion covers frameworks for coordinating consumer reviews, analyst reports, and expert citations across previously siloed marketing teams. Hart outlines strategic approaches for aligning third-party validation with overarching brand messaging to build the trust signals that AI systems prioritize over traditional on-page optimization. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .","meta_description":"Third-party validation now outweighs traditional SEO metrics in AI-driven search results. Whitney Hart, Chief Strategy Officer at Avenue Z, reveals how en…","key_points":[],"chapters":[],"topics":[],"duration_seconds":116,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/episodes/the-biggest-seo-metric-that-no-longer-matters/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/the-biggest-seo-metric-that-no-longer-matters.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}