{"podcast":{"title":"Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast","slug":"voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186","podcast_index_feed_id":754186,"rss_url":"https://rss.art19.com/voices-of-search","website_url":"https://art19.com/shows/voices-of-search","image_url":"https://content.production.cdn.art19.com/images/fe/ee/1c/48/feee1c48-9b36-47c7-a11f-1650a2d93f1b/fa4b82f348f5383fd4b8b01a792484daec584cfd0fa3548ed62e8968844c360e9e32b242c18c98fd406e9cbed030d22fab244da85b86223bf1eb852110319713.jpeg","author":"I Hear Everything","episode_count":1869,"summary":"Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.","last_synced_at":"2026-07-28T02:18:21.747537+00:00","page_url":"https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186"},"episode":{"title":"One thing every brand needs to develop a stronger point of view","slug":"one-thing-every-brand-needs-to-develop-a-stronger-point-of-view","published_at":"2026-07-17T12:00:00+00:00","page_url":"https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/one-thing-every-brand-needs-to-develop-a-stronger-point-of-view","show_page_url":"https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186","url":"https://pdst.fm/e/rss.art19.com/episodes/6985ddb7-3aff-4d35-a2b2-f6171839f163.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0","audio_url":"https://pdst.fm/e/rss.art19.com/episodes/6985ddb7-3aff-4d35-a2b2-f6171839f163.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0","summary":"Informational content is being absorbed by AI Overviews, leaving brands to compete on differentiation. David Ebner, President and Founder of Content Workshop and Chatter, draws on 13 years of content production for enterprise and cybersecurity clients to explain why brand storytelling now determines competitive advantage. He reframes brand story around audience transformation rather than founder origins, maps human creativity as a variable insertion point across the production workflow rather than a final approval gate, and outlines a trust-building content model that shifts from gated informational assets toward educational content aligned with real-time audience signals. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .","meta_description":"Informational content is being absorbed by AI Overviews, leaving brands to compete on differentiation. David Ebner, President and Founder of Content Works…","key_points":[],"chapters":[],"topics":[],"duration_seconds":71,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/episodes/one-thing-every-brand-needs-to-develop-a-stronger-point-of-view/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/one-thing-every-brand-needs-to-develop-a-stronger-point-of-view.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}