{"podcast":{"title":"Visionary's Pursuit","slug":"visionary-s-pursuit-7083552","podcast_index_feed_id":7083552,"rss_url":"https://app.kajabi.com/podcasts/2147818240/feed","website_url":"https://www.carozuleta.com/podcasts/visionary-s-pursuit","image_url":"https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/site/51530/podcasts/581c06-603b-82eb-6b6e-1a8abc5b8ef1_Visionary_Pursuit_Podcast_Tile_updated_.jpg","author":"Carolina Zuleta","episode_count":90,"summary":"Whether it's a business idea or a creative endeavor, bringing anything meaningful into existence demands emotional mastery, strategic clarity and the courage to make difficult decisions amid constant urgency and uncertainty. The Visionary's Pursuit Podcast explores the psychological and practical challenges of entrepreneurship. Host Carolina Zuleta, founder, coach and advisor, examines the tension between vision and execution, growth and sustainability, ambition and wellbeing. Each episode addresses the challenges that keep visionaries stuck: the inability to delegate, the pressure to be everything to everyone, the gap between knowing what to do and actually doing it. Peppered with candid insights from her work with founders, creatives, professional athletes and her own entrepreneurial journey, Caro reveals why most advice falls short and why training your thoughts is imperative for success. You'll learn to see past the hustle culture and how deepen your emotional intelligence, clarity and personal capacity necessary to be successful. This podcast is for founders who know that extraordinary results come from mastering your mind first; for leaders ready to create sustainable growth…","last_synced_at":"2026-06-10T18:17:30.465974+00:00","page_url":"https://stenobird.com/podcast/visionary-s-pursuit-7083552"},"episode":{"title":"86. How Well Do You Know Your Customers?","slug":"86-how-well-do-you-know-your-customers","published_at":"2026-05-27T08:00:00+00:00","page_url":"https://stenobird.com/podcast/visionary-s-pursuit-7083552/86-how-well-do-you-know-your-customers","show_page_url":"https://stenobird.com/podcast/visionary-s-pursuit-7083552","url":"https://www.carozuleta.com/podcasts/visionary-s-pursuit/episodes/2149209218","audio_url":"https://app.kajabi.com/podcasts/medias/2149209218.mp3","summary":"Episode Summary In this episode, we talk about what it means to be obsessed with your customer, why so many skip building a real customer profile, and how the businesses I admire most use that profile as a filter for every decision they make. I share what I learned at the University of Chicago about the unsexy practice of picking up the phone and talking to your customers, why \"I sell to women between 30 and 50\" is not specific enough to build a business on, and how Anthropologie speaks to one very particular woman without losing anyone else. If you have been feeling like your marketing is not hitting the mark, your clients aren't quite the right fit, or your business has gone stagnant without an obvious reason, this episode will give you a clearer place to start looking. Key Takeaways Successful businesses are obsessed with their customers. They know how their customers think, what keeps them up at night, what they dream about, and what they are actually trying to solve Trying to sell to everyone is one of the most expensive mistakes a founder can make. If you talk to everyone, no one listens. If you talk to one person clearly enough, the right people raise their hand and the wrong people self-select out A real customer profile goes well past demographics. It includes psychographics, buying behavior, media habits, values, fears, and what people want their lives to look like. The deeper you understand the psychology, the better you can speak to it Anthropologie is a useful study. They design and market for one specific woman with a clear identity, lifestyle, and values, and people outside that profile still buy from them. Specificity does not shrink your audience, it sharpens it Once you have an ideal customer profile, it becomes a filter for every decision. Hirin…","meta_description":"Episode Summary In this episode, we talk about what it means to be obsessed with your customer, why so many skip building a real customer profile, and how…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1086,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/visionary-s-pursuit-7083552/episodes/86-how-well-do-you-know-your-customers/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/visionary-s-pursuit-7083552/86-how-well-do-you-know-your-customers.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}