{"podcast":{"title":"ViewLegal Podcast","slug":"viewlegal-podcast-1697","podcast_index_feed_id":1697,"rss_url":"https://viewlegal.libsyn.com/feed","website_url":"https://viewlegal.com.au/","image_url":"https://static.libsyn.com/p/assets/8/f/c/6/8fc6201f1cbc804627a2322813b393ee/View_image.png","author":"View legal","episode_count":114,"summary":"View Legal is a specialist law firm, focusing on tax, structuring, asset protection, business succession and estate planning. The founders of View Legal are committed to building a law firm that our friends would choose. View Legal is results focused and passionate about delivering solutions in a way that aligns with our 'SPS' - service and price satisfaction - guarantee.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/viewlegal-podcast-1697"},"episode":{"title":"#101 - Perfecting Pricing Principles","slug":"101-perfecting-pricing-principles","published_at":"2025-07-28T22:09:02+00:00","page_url":"https://stenobird.com/podcast/viewlegal-podcast-1697/101-perfecting-pricing-principles","show_page_url":"https://stenobird.com/podcast/viewlegal-podcast-1697","url":"https://viewlegal.libsyn.com/101-perfecting-pricing-principles","audio_url":"https://traffic.libsyn.com/secure/viewlegal/101_-_Perfecting_Pricing_Principles.mp3?dest-id=274214","summary":"Many observers are predicting that the impending changes to the professional services industries will be unprecedented. A 'perfect storm' across issues such as digital disruption, de-leveraging and new entrants mean that the only certainty will be change. The key question for every professional is – what do we do? The perennial questions for many are centred around how to charge for the services delivered. While there have always been risks with charging by the hour, those risks may become catastrophic as alternative advice solutions continue to rise in acceptance In this webinar we will leverage story telling to explore the timeless pricing principles – and how to perfect them, including topics such as: 1. the journey, time recording, to fixed pricing to subscription – and beyond 2. how technology is only ever an enabler 3. case study examples of successful professional pricing principles in practice 4. what specific actionable items can you implement immediately For access to more webinars and resources join one (or all) of the View Communities . Reminder to View Community members – join us in the FaceBook group for a deeper conversation about this topic and how you can leverage your learnings for your customers. Not a member? Learn about View's online mastermind communities below to see which one (or three) suits the needs of you and your business. Techniview : For advisers working in holistic estate planning (including trusts, asset protection, superannuation, tax and business succession) Adviewser : For advisers wanting to facilitate legal solutions for their customers in holistic Estate Planning Viewruption : For professional service providers wanting to iterate their business model (including abandoning timesheets) Related articles and resources: · PODCAST: #90…","meta_description":"Many observers are predicting that the impending changes to the professional services industries will be unprecedented. A 'perfect storm' across issues su…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1786,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/viewlegal-podcast-1697/episodes/101-perfecting-pricing-principles/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/viewlegal-podcast-1697/101-perfecting-pricing-principles.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}