{"podcast":{"title":"Veterinary Business Podcast","slug":"veterinary-business-podcast-6671471","podcast_index_feed_id":6671471,"rss_url":"https://feeds.libsyn.com/481140/rss","website_url":"https://www.veterinarybusinessinstitute.com/","image_url":"https://static.libsyn.com/p/assets/3/e/c/1/3ec1c78854c16c0427a2322813b393ee/itunes.jpg","author":"Naren Arulrajah","episode_count":112,"summary":"Welcome to the Veterinary Business Podcast, a leading platform for veterinary business education and professional development dedicated to empowering veterinarians with the knowledge and skills to excel in their careers. Join us as we dive into engaging conversations, insightful interviews, and expert advice from leaders in the field of veterinary medicine.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/veterinary-business-podcast-6671471"},"episode":{"title":"Getting Back to the Fundamentals: Why Core Marketing Matters for Every Veterinary Practice","slug":"getting-back-to-the-fundamentals-why-core-marketing-matters-for-every-veterinary-practice","published_at":"2026-01-15T04:56:40+00:00","page_url":"https://stenobird.com/podcast/veterinary-business-podcast-6671471/getting-back-to-the-fundamentals-why-core-marketing-matters-for-every-veterinary-practice","show_page_url":"https://stenobird.com/podcast/veterinary-business-podcast-6671471","url":"https://2c5c507b-3fff-4ecd-b8c9-b2de20584eff.libsyn.com/getting-back-to-the-fundamentals-why-core-marketing-matters-for-every-veterinary-practice","audio_url":"https://traffic.libsyn.com/secure/2c5c507b-3fff-4ecd-b8c9-b2de20584eff/vbp93.mp3?dest-id=4093188","summary":"In this episode of the Veterinary Business Podcast, host Don Adeesha sits down with Naren Arulrajah, CEO of Ekwa Marketing and Founder of the Veterinary Business Institute, to explore why mastering marketing fundamentals is essential for veterinary practice growth. They discuss practical strategies for improving Google visibility, local SEO, website conversion, and mobile-friendly design, showing how clinics can turn online searches into real appointments. Naren also explains the roles of SEO, paid ads, and social media, offering actionable guidance for long-term client acquisition and retention—perfect for practice owners, leaders, and veterinary marketers looking to strengthen their digital presence.","meta_description":"In this episode of the Veterinary Business Podcast, host Don Adeesha sits down with Naren Arulrajah, CEO of Ekwa Marketing and Founder of the Veterinary B…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1453,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/veterinary-business-podcast-6671471/episodes/getting-back-to-the-fundamentals-why-core-marketing-matters-for-every-veterinary-practice/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/veterinary-business-podcast-6671471/getting-back-to-the-fundamentals-why-core-marketing-matters-for-every-veterinary-practice.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}