{"podcast":{"title":"Up to So Good: The Purpose of Business","slug":"up-to-so-good-the-purpose-of-business-7099317","podcast_index_feed_id":7099317,"rss_url":"https://feeds.captivate.fm/up-to-so-good/","website_url":"https://uptosogoodpodcast.com","image_url":"https://artwork.captivate.fm/5389937b-f72d-45a2-9025-23731400cd23/4q6J4sJqys5D910lb7Naiw_X.jpg","author":"All Purpose","episode_count":27,"summary":"We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.","last_synced_at":"2026-07-24T22:18:39.162773+00:00","page_url":"https://stenobird.com/podcast/up-to-so-good-the-purpose-of-business-7099317"},"episode":{"title":"Profits & Purpose: Smart Money Moves for Changemakers","slug":"profits-purpose-smart-money-moves-for-changemakers","published_at":"2026-05-29T18:00:00+00:00","page_url":"https://stenobird.com/podcast/up-to-so-good-the-purpose-of-business-7099317/profits-purpose-smart-money-moves-for-changemakers","show_page_url":"https://stenobird.com/podcast/up-to-so-good-the-purpose-of-business-7099317","url":"https://uptosogoodpodcast.com/episode/profits-purpose-smart-money-moves","audio_url":"https://podcasts.captivate.fm/media/5edee7d4-e82a-4482-bc3d-4d05bf9d43ab/USTG-Humanity-Financial-Final.mp3","summary":"We sit down with Gordon Holley , co-founder and advisor of Humanity Financial Management Inc., to discuss the firm's pioneering journey as Canada's first accounting firm to become a Benefit Company. Gordon shares insights into their mission to enhance the financial capacity and credibility of charities, non-profits, First Nations, and Indigenous organizations. We delve into Humanity Financial's commitment to social justice, environmental sustainability, and economic inclusion, and explore how their status as a Certified B Corporation and a Certified Caring Company reflects their dedication to using business as a force for good. Gordon Holley is a Co-founder and Advisor at Humanity Financial Management Inc. As a CPA, CA for over 25 years, Gordon loves helping individuals and organizations that are striving to make the world a better place. In his role at Humanity Financial, Gordon observes the stress and anxiety produced by finances and financial reporting for many not-for-profit-organizations (NFPOs), charity board members, and senior staff. He excels at providing financial oversight to small to mid-size NFPOs and charities, to help them better manage their internal finances and financial budgeting and reporting. Ultimately, his company hopes to instill confidence and credibility in organizations by streamlining their internal financial management, so that they can focus their precious energies on their programs. Gordon's Facebook group Gordon's Facebook page @gholley63 on Instagram @gordonholley on X Gordon's Website We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers uniqu…","meta_description":"We sit down with Gordon Holley , co-founder and advisor of Humanity Financial Management Inc., to discuss the firm's pioneering journey as Canada's first…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3024,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/up-to-so-good-the-purpose-of-business-7099317/episodes/profits-purpose-smart-money-moves-for-changemakers/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/up-to-so-good-the-purpose-of-business-7099317/profits-purpose-smart-money-moves-for-changemakers.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}