{"podcast":{"title":"Up to So Good: The Purpose of Business","slug":"up-to-so-good-the-purpose-of-business-7099317","podcast_index_feed_id":7099317,"rss_url":"https://feeds.captivate.fm/up-to-so-good/","website_url":"https://uptosogoodpodcast.com","image_url":"https://artwork.captivate.fm/5389937b-f72d-45a2-9025-23731400cd23/4q6J4sJqys5D910lb7Naiw_X.jpg","author":"All Purpose","episode_count":27,"summary":"We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.","last_synced_at":"2026-07-24T22:18:39.162773+00:00","page_url":"https://stenobird.com/podcast/up-to-so-good-the-purpose-of-business-7099317"},"episode":{"title":"Certified for Good: The Benefits of B Corp for Businesses","slug":"certified-for-good-the-benefits-of-b-corp-for-businesses","published_at":"2026-06-12T11:30:00+00:00","page_url":"https://stenobird.com/podcast/up-to-so-good-the-purpose-of-business-7099317/certified-for-good-the-benefits-of-b-corp-for-businesses","show_page_url":"https://stenobird.com/podcast/up-to-so-good-the-purpose-of-business-7099317","url":"https://uptosogoodpodcast.com/episode/from-profit-to-purpose-the-path-to-b-corp-certification","audio_url":"https://podcasts.captivate.fm/media/80a79b40-953a-478e-9043-af466bb1a046/UTSG-Decade-Impact-Final.mp3","summary":"Imagine a world where all stakeholders. not just shareholders, are valued and prioritized. Welcome to the B Corp movement. Our next guest has empowered over 150 companies through Decade Impact to achieve B Corp certifications. This work reflects her commitment to transforming capitalism into a force for good and driving social, environmental, and economic justice for a more equitable future. B Corps are for-profit companies that meet high standards for social and environmental performance, transparency, and accountability.They consider the impact of their decisions on all stakeholders, not just the shareholders. Kristy O'Leary is an impact leader and Principal at Decade Impact, a consultancy that redefines success through societal impact. Raised in a corner store that served as a social enterprise, she believes in the power of business to create shared value. With a background in political science, film, media, fine art, and design thinking, Kristy started her career as a multimedia artist, using art to inspire climate action. She later transitioned to advertising and impact management consulting, helping businesses define their purpose and manage their impact. As a creative strategist, Kristy takes a holistic approach to identify challenges and develop innovative solutions. Since 2020, she has empowered over 150 companies through Decade Impact to achieve certifications like B Corp. Her work reflects her commitment to transforming capitalism into a force for good and driving social, environmental, and economic justice for a more equitable future. Kristy on YouTube @decadeimpact on Instagram Kristy's Website Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Stra…","meta_description":"Imagine a world where all stakeholders. not just shareholders, are valued and prioritized. Welcome to the B Corp movement. Our next guest has empowered ov…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2650,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/up-to-so-good-the-purpose-of-business-7099317/episodes/certified-for-good-the-benefits-of-b-corp-for-businesses/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/up-to-so-good-the-purpose-of-business-7099317/certified-for-good-the-benefits-of-b-corp-for-businesses.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}