{"podcast":{"title":"Up to So Good: The Purpose of Business","slug":"up-to-so-good-the-purpose-of-business-7099317","podcast_index_feed_id":7099317,"rss_url":"https://feeds.captivate.fm/up-to-so-good/","website_url":"https://uptosogoodpodcast.com","image_url":"https://artwork.captivate.fm/5389937b-f72d-45a2-9025-23731400cd23/4q6J4sJqys5D910lb7Naiw_X.jpg","author":"All Purpose","episode_count":27,"summary":"We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.","last_synced_at":"2026-07-24T22:18:39.162773+00:00","page_url":"https://stenobird.com/podcast/up-to-so-good-the-purpose-of-business-7099317"},"episode":{"title":"Bio-Dyes are Breaking the Rules","slug":"bio-dyes-are-breaking-the-rules","published_at":"2025-05-23T11:30:00+00:00","page_url":"https://stenobird.com/podcast/up-to-so-good-the-purpose-of-business-7099317/bio-dyes-are-breaking-the-rules","show_page_url":"https://stenobird.com/podcast/up-to-so-good-the-purpose-of-business-7099317","url":"https://uptosogoodpodcast.com/episode/bio-dyes-breaking-the-rules","audio_url":"https://episodes.captivate.fm/episode/6180a1b0-2cfe-495c-b1cc-6dad0486ce11.mp3","summary":"In this episode, we sit down with Roya Aghighi, Co-founder and CEO of Lite-1, a Vancouver-based biotech startup transforming the colour industry. We explore how traditional fabric dyes are harmful to both people and the planet, and how her team is harnessing microorganisms that naturally produce pigments to grow safe, sustainable colours for textiles. Roya also shares the challenges and breakthroughs in scaling this technology, the role of biodesign in sustainable manufacturing, and her journey leading a company committed to environmental stewardship. Tune in to discover how Lite-1 is colouring the future, naturally and responsibly. She has two Industrial Design degrees from IUST & Emily Carr & research collaborations with UBC, and lead researcher at TU Delft Netherlands. Design and science experience in Canada & Europe gives her a solid foundation in scientific methodologies & problem-solving. Her experience leading material development projects in brands, including Lululemon, gives her a deep understanding of innovative material implementation into existing industry processes. Her interdisciplinary mindset enables her to identify opportunities others may overlook, leading to breakthrough insights & advancements. Roya’s journey began with a passion for changing the world through design thinking and offering solutions to immediate problems of the time; however, her insatiable curiosity and desire to explore the world beyond design led her to embark on a remarkable scientific path. @Lite_1.bio on Instagram Roya's Website We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers uni…","meta_description":"In this episode, we sit down with Roya Aghighi, Co-founder and CEO of Lite-1, a Vancouver-based biotech startup transforming the colour industry. We explo…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3116,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/up-to-so-good-the-purpose-of-business-7099317/episodes/bio-dyes-are-breaking-the-rules/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/up-to-so-good-the-purpose-of-business-7099317/bio-dyes-are-breaking-the-rules.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}