{"podcast":{"title":"Unpacking the Digital Shelf","slug":"unpacking-the-digital-shelf-256460","podcast_index_feed_id":256460,"rss_url":"https://feeds.simplecast.com/DdZHgFDt","website_url":"https://salsify.simplecast.com","image_url":"https://image.simplecastcdn.com/images/89603709-4e77-4006-97ab-97607a00fa68/85649ba3-844f-437a-93b5-cf1e17c38c48/3000x3000/final-platform-tile-blue.jpg?aid=rss_feed","author":"Digital Shelf Institute","episode_count":380,"summary":"Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org","last_synced_at":"2026-07-13T22:20:16.225514+00:00","page_url":"https://stenobird.com/podcast/unpacking-the-digital-shelf-256460"},"episode":{"title":"Wielding the Levers of Growth at a Challenger Brand, with Matt Kreuger, SVP Digital Commerce and Marketplaces, Buffalo Games","slug":"wielding-the-levers-of-growth-at-a-challenger-brand-with-matt-kreuger-svp-digital-commerce-and-marketplaces-buffalo-games","published_at":"2026-05-25T11:00:00+00:00","page_url":"https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/wielding-the-levers-of-growth-at-a-challenger-brand-with-matt-kreuger-svp-digital-commerce-and-marketplaces-buffalo-games","show_page_url":"https://stenobird.com/podcast/unpacking-the-digital-shelf-256460","url":"https://salsify.simplecast.com/episodes/wielding-the-levers-of-growth-at-a-challenger-brand-with-matt-kreuger-svp-digital-commerce-and-marketplaces-buffalo-games-NOwp82k0","audio_url":"https://cdn.simplecast.com/media/audio/transcoded/bddd6012-abc9-4b0e-9ad9-e08cccb0723c/5847aebd-e31e-4be3-adcb-ef42570bf04f/episodes/audio/group/022bf5a1-dcb9-452b-ab71-99ac08c0c658/group-item/a1472f0a-9ad6-4a9b-bd3e-08466471ef02/128_default_tc.mp3?aid=rss_feed&feed=DdZHgFDt","summary":"By the time he landed at his current Private Equity-led company, Matt Kreuger had 15 years under his belt building out ecommerce from scratch, growing global operations, and learning what it takes to drive growth across all different routes to the consumer. But as he says, “what was”doesn’t mean “what is”. Everything is always changing, and Matt, from his seat as SVP Digital Commerce and Marketplaces at Buffalo Games, is engineering growth with a lean and agile team and processes that are continually refined for today’s opportunities, and preparing for tomorrow’s. In addition to all the tech and the processes though, he finds more often than not that his secret weapon is empathy.","meta_description":"By the time he landed at his current Private Equity-led company, Matt Kreuger had 15 years under his belt building out ecommerce from scratch, growing glo…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2380,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/unpacking-the-digital-shelf-256460/episodes/wielding-the-levers-of-growth-at-a-challenger-brand-with-matt-kreuger-svp-digital-commerce-and-marketplaces-buffalo-games/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/wielding-the-levers-of-growth-at-a-challenger-brand-with-matt-kreuger-svp-digital-commerce-and-marketplaces-buffalo-games.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}