{"podcast":{"title":"Unpacking the Digital Shelf","slug":"unpacking-the-digital-shelf-256460","podcast_index_feed_id":256460,"rss_url":"https://feeds.simplecast.com/DdZHgFDt","website_url":"https://salsify.simplecast.com","image_url":"https://image.simplecastcdn.com/images/89603709-4e77-4006-97ab-97607a00fa68/85649ba3-844f-437a-93b5-cf1e17c38c48/3000x3000/final-platform-tile-blue.jpg?aid=rss_feed","author":"Digital Shelf Institute","episode_count":380,"summary":"Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org","last_synced_at":"2026-07-13T22:20:16.225514+00:00","page_url":"https://stenobird.com/podcast/unpacking-the-digital-shelf-256460"},"episode":{"title":"Uncork Some Context to Drive Growth in BevAlc, with Bailie Duncan, Product Manager, Marketing Systems at Jackson Family Wines","slug":"uncork-some-context-to-drive-growth-in-bevalc-with-bailie-duncan-product-manager-marketing-systems-at-jackson-family-wines","published_at":"2026-04-27T11:00:00+00:00","page_url":"https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/uncork-some-context-to-drive-growth-in-bevalc-with-bailie-duncan-product-manager-marketing-systems-at-jackson-family-wines","show_page_url":"https://stenobird.com/podcast/unpacking-the-digital-shelf-256460","url":"https://salsify.simplecast.com/episodes/uncork-some-context-to-drive-growth-in-bevalc-with-bailie-duncan-product-manager-marketing-systems-at-jackson-family-wines-leMB2_ch","audio_url":"https://cdn.simplecast.com/media/audio/transcoded/bddd6012-abc9-4b0e-9ad9-e08cccb0723c/5847aebd-e31e-4be3-adcb-ef42570bf04f/episodes/audio/group/d1698734-ec07-4323-b1db-f0d6a1d048cf/group-item/db8c94b0-ed02-4210-9e0c-019056c37d5d/128_default_tc.mp3?aid=rss_feed&feed=DdZHgFDt","summary":"The beverage alcohol industry is a complex beast with an intense regulatory environment and shifting consumer preferences. The foundational fuel for driving sales is product content that is always accurate and increasingly adaptive to the consumer’s context - an occasion, a specific meal, their budget. With 700 - 1000 new SKUs a year, Bailie Duncan, Product Manager, Marketing Systems at Jackson Family Wines has rallied a small but mighty digital shelf team to make data a secret weapon that meets the consumer where they are, and steers them toward the right product at the right time.","meta_description":"The beverage alcohol industry is a complex beast with an intense regulatory environment and shifting consumer preferences. The foundational fuel for drivi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2084,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/unpacking-the-digital-shelf-256460/episodes/uncork-some-context-to-drive-growth-in-bevalc-with-bailie-duncan-product-manager-marketing-systems-at-jackson-family-wines/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/uncork-some-context-to-drive-growth-in-bevalc-with-bailie-duncan-product-manager-marketing-systems-at-jackson-family-wines.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}