{"podcast":{"title":"Unpacking the Digital Shelf","slug":"unpacking-the-digital-shelf-256460","podcast_index_feed_id":256460,"rss_url":"https://feeds.simplecast.com/DdZHgFDt","website_url":"https://salsify.simplecast.com","image_url":"https://image.simplecastcdn.com/images/89603709-4e77-4006-97ab-97607a00fa68/85649ba3-844f-437a-93b5-cf1e17c38c48/3000x3000/final-platform-tile-blue.jpg?aid=rss_feed","author":"Digital Shelf Institute","episode_count":380,"summary":"Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org","last_synced_at":"2026-07-13T22:20:16.225514+00:00","page_url":"https://stenobird.com/podcast/unpacking-the-digital-shelf-256460"},"episode":{"title":"Transforming an Iconic Australian Brand for the Digital Shelf with Darryn Wallace & Carla Salsone, Bega","slug":"transforming-an-iconic-australian-brand-for-the-digital-shelf-with-darryn-wallace-carla-salsone-bega","published_at":"2026-02-03T21:00:00+00:00","page_url":"https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/transforming-an-iconic-australian-brand-for-the-digital-shelf-with-darryn-wallace-carla-salsone-bega","show_page_url":"https://stenobird.com/podcast/unpacking-the-digital-shelf-256460","url":"https://salsify.simplecast.com/episodes/transforming-an-iconic-australian-brand-for-the-digital-shelf-with-darryn-wallace-carla-salsone-bega-7JbzfxXU","audio_url":"https://cdn.simplecast.com/audio/5847aebd-e31e-4be3-adcb-ef42570bf04f/episodes/b9a6b71a-36d2-4d74-9796-a9b236302d81/audio/45968902-66d3-44c8-9fbb-144d4af17ab2/default_tc.mp3?aid=rss_feed&feed=DdZHgFDt","summary":"When an iconic Australian brand with 125 years of history realised it needed to evolve digitally, Bega’s leadership knew transformation couldn’t wait. Darryn Wallace, Executive GM of Retail Sales, and Carla Salsone, Head of Retail Marketing and eCommerce, join the podcast to share their journey so far and the lessons along the way. From adapting their approach to retailer engagement, to embedding digital shelf fundamentals and building cross-functional ways of working, they walk us through practical steps for driving meaningful change in a large, heritage brand.","meta_description":"When an iconic Australian brand with 125 years of history realised it needed to evolve digitally, Bega’s leadership knew transformation couldn’t wait. Dar…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2612,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/unpacking-the-digital-shelf-256460/episodes/transforming-an-iconic-australian-brand-for-the-digital-shelf-with-darryn-wallace-carla-salsone-bega/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/transforming-an-iconic-australian-brand-for-the-digital-shelf-with-darryn-wallace-carla-salsone-bega.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}