{"podcast":{"title":"Unpacking the Digital Shelf","slug":"unpacking-the-digital-shelf-256460","podcast_index_feed_id":256460,"rss_url":"https://feeds.simplecast.com/DdZHgFDt","website_url":"https://salsify.simplecast.com","image_url":"https://image.simplecastcdn.com/images/89603709-4e77-4006-97ab-97607a00fa68/85649ba3-844f-437a-93b5-cf1e17c38c48/3000x3000/final-platform-tile-blue.jpg?aid=rss_feed","author":"Digital Shelf Institute","episode_count":380,"summary":"Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org","last_synced_at":"2026-07-13T22:20:16.225514+00:00","page_url":"https://stenobird.com/podcast/unpacking-the-digital-shelf-256460"},"episode":{"title":"The Shopper is REALLY in Control Now, with Caroline Giegerich, VP, AI and Marketing and Collin Colburn, VP, Commerce and Retail Media at IAB","slug":"the-shopper-is-really-in-control-now-with-caroline-giegerich-vp-ai-and-marketing-and-collin-colburn-vp-commerce-and-retail-media-at-iab","published_at":"2026-04-13T11:00:00+00:00","page_url":"https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/the-shopper-is-really-in-control-now-with-caroline-giegerich-vp-ai-and-marketing-and-collin-colburn-vp-commerce-and-retail-media-at-iab","show_page_url":"https://stenobird.com/podcast/unpacking-the-digital-shelf-256460","url":"https://salsify.simplecast.com/episodes/the-shopper-is-really-in-control-now-with-caroline-giegerich-vp-ai-and-marketing-and-collin-colburn-vp-commerce-and-retail-media-at-iab-pRmKw7F_","audio_url":"https://cdn.simplecast.com/media/audio/transcoded/bddd6012-abc9-4b0e-9ad9-e08cccb0723c/5847aebd-e31e-4be3-adcb-ef42570bf04f/episodes/audio/group/2c871de7-c2b4-40a1-bd3c-fe6e40331e9e/group-item/6d349b1f-ec5a-4073-9192-26f822f80838/128_default_tc.mp3?aid=rss_feed&feed=DdZHgFDt","summary":"There are lots of consumer polling out there about why and how shoppers are using AI in the buying journeys, but you can’t trust what people say, you have to know what they do. Bring in the IAB. They, along with TalkShoppe, put together research that took direct signals from hundreds of shopping journeys to understand what is really happening out there between shoppers and their agents. And what is not. Caroline Giegerich, VP, AI and Marketing and Collin Colburn, VP, Commerce and Retail Media at IAB, came armed with the facts to help you shape your AI and agentic strategies.","meta_description":"There are lots of consumer polling out there about why and how shoppers are using AI in the buying journeys, but you can’t trust what people say, you have…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2283,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/unpacking-the-digital-shelf-256460/episodes/the-shopper-is-really-in-control-now-with-caroline-giegerich-vp-ai-and-marketing-and-collin-colburn-vp-commerce-and-retail-media-at-iab/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/the-shopper-is-really-in-control-now-with-caroline-giegerich-vp-ai-and-marketing-and-collin-colburn-vp-commerce-and-retail-media-at-iab.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}